Advertisements Somehow I missed (or don't recall) the Ted Lasso character created to promote NBC's acquisition of Premiere League broadcasts some years back. From the sounds of those spots, I'm glad I did, because the character I've read about is probably not one I'd have checked out in a show. But this Ted Lasso is a charmer. The first three episodes of the eponymous comedy are available on Apple TV+ now, with 4-10 dropping one each Friday for the next couple of months. A lot of the reviews I've read suggest this is a comedy in form only, in that's it's more a genial hang that will make you smile, than a joke machine that will make you laugh. I agree that it's no 30 Rock -- there aren't too many "here comes a joke!" moments -- but I did chuckle more than a little during these first three. And the show really is ingratiating otherwise. It feels good watching it, which is no small thing nowadays. Credit to Jason Sudeikis for making this version of Ted a guile-free, supremely nice optimist, vs. what I understand to be a somewhat rougher character in the old NBC ads. There are a couple of things I especially like about this portrayal. First is that while the character is set up to fail, and nobody thinks much of him, the show doesn't make him the butt of a joke. He knows exactly the situation he's in, and knows when he's being mocked, but lets it roll off his back, countering it with positivity. Second, though he's a fish out of water in his new job, deliberately so, the show makes clear he's a good coach. Maybe a little unorthodox, but he's not just some rube. I don't know whether they'll choose to have that result in the team starting to win, but -- as the reporter writes at the end of the third episode -- I'm rooting for him. Fun, likable show. Check it out.