Yep. After watching so many seasons, the players have learned that the best way to get rid of a big theat is by blindsiding them early. If you are good at challenges, a strong strategist, or even too likeable, it's actually a liability now. This is why it has become so much more difficult for returning players to gain any early traction. Unfortunetly, this also has the side effect of having some of the most interesting players voted out of the game early.