Superstore

Discussion in 'Now Playing - TV Show Talk' started by mattack, Dec 1, 2015.

  1. bonscott87

    bonscott87 Done.

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    Totally agree that it's broken. At times this season The Flash has matched or beaten even NCIS in the demo. This past week The Flash was pretty much tied for 2nd for the whole night with the Chicago shows in the demo, NCIS was in first but not by a huge margin.

    I'm not singling out the Flash here, but just pointing out how broken the ratings really are and how the CW actually is right up there with the big boys in the demo most nights. Which is actually pretty good when you think about "the demo" watches those types of shows a ton on streaming and DVR which rarely count for anything. Heck even I watch Flash, Arrow and LoT on Hulu because my CW is just a subchannel and has terrible audio mix. Get it in HD on Hulu. :)
     
  2. TonyD79

    TonyD79 Well-Known Member

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    Have they adjusted the demo ages for the aging baby boomer population? And pulled millennial ages out because we all know that millennials don't watch linear tv.
     
  3. Steveknj

    Steveknj Lost in New Joisey TCF Club

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    They are still trying to chase the younger demo because they feel that this is the one demo they can still sell "stuff" to. I doubt this is even the case anymore, but the networks are still living in the 1970s. And of course Nielsen, not wanting to lose business promotes this.
     
  4. TonyD79

    TonyD79 Well-Known Member

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    That's what I was thinking. The basis is old. I didn't think millennials were spending much at all. And the money is aging. It isn't an age that buys. It was the boomers and post boomers who bought because of post war economics.
     
  5. Steveknj

    Steveknj Lost in New Joisey TCF Club

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    Yep, but there's prevailing thought (so I've been told in other threads) that the millenias are still new shoppers and their minds haven't been made up will us old folks already are set in our ways. I've always counters that: A) They aren't watching TV as us boomers did, so traditional advertising is a waste of money for advertisers and B) Us boomer and post boomers are not the same as the generation that grew up during the 30s and 40s when money was much harder to come by. We have a lot of disposable income and are not as set in our ways as that generation as we are exposed to much more than they were.
     
  6. bonscott87

    bonscott87 Done.

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    Yea, the "Demo" is typically 18-49 depending on what you're looking at. So about half that is millennials (18-33 or so) and the rest would be Gen X and interestingly enough the Gen X cutoff line is about 49/50. So pretty much no boomers are included in the "demo" anymore.

    And I'd agree, I don't know any millennials that really watch traditional tv and none watch live (other then sports) and heck some only watch You Tube. Myself as an aging GenX'er, I rarely watch live TV and as a cord cutter a lot of it is streaming which isn't counted toward any rating. Then again I'm not a Neilsen family anyway so I wouldn't be counted either way.

    TV industry is stuck in the 60s-80s and can't get out of it. They are starting to be forced out of it with the acceleration of cord cutting. But more important really are the "cord nevers" which is most of the millennials and the post- millenials now reaching high school who have never had a cord. They grew up on the Internet and You Tube and Netflix are their entertainment. If it's not on YouTube or Netflix (or Hulu or...you get the idea) they don't watch it.
     
  7. Steveknj

    Steveknj Lost in New Joisey TCF Club

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    And those of that generation who ARE cord connected, have grown up with the DVR as part of their viewing experience. They watch on THEIR schedule, they skip commercials if they could (or, are busy mutli-tasking on their mobile device). Look at what's considered a "good" rating. You do a 2 and you are ecstatic these days. Twenty years ago, that got you cancelled. So back to Superstore, who's ratings are in the low 1.x. In this day and age, that's enough to get renewed.

    I wonder if we might go back to the 1950s a little bit where so many shows were sponsored by one sponsor and that was in the title of the show. So imagine Ford presents The Big Bang Theory, or The Blacklist presented by Apple. They get their name in the title of the show. And this type of thing could be done on Netflix too, even if there are no commercials.
     
  8. Steveknj

    Steveknj Lost in New Joisey TCF Club

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  9. pdhenry

    pdhenry Recumbent

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    Someone's buying all those iPhone 6s.
     
  10. TonyD79

    TonyD79 Well-Known Member

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    Everyone I know that has one is 40+.

    Anecdotal evidence is fun!
     
  11. tvmaster2

    tvmaster2 Well-Known Member

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    yup, +1.
    stupid, stupid, stupid.
    anyone writing a sitcom who doesn't follow the WFT rule (Watch-Fawlty-Towers), should not write comedy.
    Why they assume stupid, unbelievable characters with un-funny jokes will work is mystifying. However, that formula works for fans of 'Two Broke Girls', so what do I know....
     
  12. waynomo

    waynomo My One Time TCF Club

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    Seven...
    I just watched the first 2 episodes. I really enjoyed both. I don't know why, but I'm always surprised when I enjoy something as much as I did these and there are people that totally hate it. I know I shouldn't be, especially after reading other threads here.

    Anyway, I came to this thread hoping to not encounter any spoilers. Thanks for not having any really.

    Glad to see it's been renewed.
     
  13. Steveknj

    Steveknj Lost in New Joisey TCF Club

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    I wrote that after the first episode and it got better when they stopped trying so hard to put these characters over the top. The boss was still stupid, the LP girl was still a bit over the top, but the rest was pretty good.
     
  14. TonyD79

    TonyD79 Well-Known Member

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    Nothing really to spoil until the very end of the season.
     
  15. waynomo

    waynomo My One Time TCF Club

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    Seven...
    Gee. Thanks for ruining that. ;)
     
  16. TonyD79

    TonyD79 Well-Known Member

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    😀

    It's just a week to week comedy. Not a lot of story arc. You could pretty much watch it out of order.
     
  17. mattack

    mattack Well-Known Member

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    That's really insulting, since I for example think Two Broke Girls is really funny... and ALSO like intelligent humor, e.g. some of the geeky jokes on The Big Bang Theory, and some things on "30 Rock", etc.

    BTW, Fawlty Towers had a lot of slapstick humor, which is really lowbrow.
     
  18. Steveknj

    Steveknj Lost in New Joisey TCF Club

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    People have different tastes in comedy (well in anything).
     
  19. busyba

    busyba The Funcooker

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    The little random clips of various People of Walmart Cloud 9 they show in between scenes crack me up.
     
  20. astrohip

    astrohip Well-Known Raconteur TCF Club

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    Bump!

    A special Olympic edition of Superstore is airing tonight, during... the Olympics!

    I love Superstore. Started slowly, almost killed the SP. But gave it a chance, and it developed into one of my top sitcoms. Have no idea what they have in store for us, but give it a try if you haven't seen it before.
     

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