Advertisements I think there's no question that the current ads aren't moneymakers. TiVo has spent a lot more on developing and pushing the ad technology than any revenue they could have gotten so far. IMO, the goal is to show Comcast, Cox, DirecTV, etc what the targeted ad possibilities are, and what the response to ads is likely to be. That's all with the goal of becoming the DVR that those companies distribute. TV ad money is going to be undergoing massive shifts in the next few years, and no one wants to be left out. Given the Comcast pilot partnership recently announced (TiVo tru2way will be the primary DVR for Comcast in one of their franchises), TiVo seems to be succeeding.