1) TiVo isn't going to make any money giving away their service for free. And their hardware is sold at a loss, and the TiVo's we're talking about have already been paid for. 2) They're not going to make any friends or gain any mind-share with the crappy and limited apps on the DVR platforms. I would suggest that for TiVo's reputation those machines would be better doing nothing than frustrating more potential customers of the new box. 3) The idea that TiVo is going to become competent at conglomerating befuddles me. They have made an absolute mess of keeping track of content with the deterioration of the guide and the way they handle streaming content; I don't see how they can recover from the current debacle. Apple and Amazon are conglomerating content successfull. Based on past performance I don't see how TiVo can compete successfully against these giants, though I don't disagree that is what they have to do. TiVo had a head start when they started to support streaming, but that quickly faltered and they have completely squandered any advantage that might have given them.