Advertisements DVD meant nothing to a generation growing up with VHS and/or Betamax. So what was a DVD player to those with VCR's? You had to explain what it was. Honestly, I don't know *why* DVD players took off if something like TiVo did not. Surely if DVD Recorders are a better version of VCRs (and that is generally accepted and the reason for there popularity), then why did'nt TiVo take off ? You could juse use the same analogy surely. To say that PVR's did'nt take off is not true I guess - they were just delayed until someone with money pushed the concept down everyones neck. Might I suggest you alter that too "It records TV shows without a tape/disc, and alows instant access to all those programmes". It does'nt cover 10% of TiVo's or any generic PVRs capability I agree though. If you only advertised TiVo as something that could "record TV shows" - no wonder TiVo did'nt take off. Maybe your the one we should be linching OK - I can see your point - but it will never happen (although I'll make no promises that I'll eat my hat if it does - TCF has an archive !!) TiVo is indispenble and I agree that anyone using the system for a couple of days would want to buy one - but I do not see that as being the way forward. Other new technology succeeds without such a marketing activity. Honestly .. I just think TiVo was ahead of it's time and the UK generation was not ready for it. Now however, thanks to Sky .. TiVo could really make some bucks I think.