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Series 3 advertisement or lack of..

Discussion in 'TiVo Series3 HDTV DVRs' started by kmackenz, Dec 17, 2006.

  1. Dec 17, 2006 #1 of 11
    kmackenz

    kmackenz KMACK

    53
    0
    Aug 22, 2003

    Advertisements

    Looking through the Sunday ad's I came to realize I have never seen an add for the series 3. Frequently you see ad's to introduce new products etc. But never saw one that said hey come see this great new item...

    Wonder why...
     
  2. Dec 17, 2006 #2 of 11
    jfh3

    jfh3 Active Member

    4,471
    2
    Apr 15, 2004
    Denver area
    The only print ads I've ever seen for the Series 3 were ones for Ultimate Electronics in September when they had the 15% off coupon for it.
     
  3. Dec 17, 2006 #3 of 11
    Bierboy

    Bierboy Seasoned gas passer

    12,884
    228
    Jun 12, 2004
    Fishers, IN
    Circuit City had ads when the S3 first came out.
     
  4. Dec 17, 2006 #4 of 11
    Jerry_K

    Jerry_K Don't know much

    579
    0
    Feb 7, 2002
    Maryland
    Shhhhhhh it's a secret.
     
  5. Dec 18, 2006 #5 of 11
    ashu

    ashu User title defunct

    9,158
    0
    Nov 8, 2002
    MD

    Advertisements

    I've started seeing google ads triggered by email content etc, which is cool. But they're still outnumbered by weaknees innocuous 30-second skip ad :)

    They really do need to advertise more, and more effectively! The radio ads and occasional print ads are few and far between, and not enough!
     
  6. Dec 18, 2006 #6 of 11
    r11roadster

    r11roadster High templar

    126
    1
    Oct 23, 2006
    Maybe they are waiting for us 'beta testers' to unearth all the bugs first :)
     
  7. Dec 18, 2006 #7 of 11
    lordrichter

    lordrichter Registered User

    2,361
    0
    Jan 10, 2003
    Chapel HIll, NC
    The current target market for the S3 already knows about it so ads are not necessary.
     
  8. Dec 18, 2006 #8 of 11
    hookbill

    hookbill Feathered Member

    4,442
    0
    Dec 14, 2001
    Northeast Ohio
    You don't see commercials for Rolls Royce either do you? The S3 - The Rolls Royce of DVR's. Excuse me, DMR's. ;)
     
  9. Dec 18, 2006 #9 of 11
    JimPa

    JimPa S3 owner/user

    345
    1
    Oct 25, 2006
    I've recently seen TV ads about getting a free Tivo (not the S3) for what is very likely a long term commitment.
     
  10. Dec 18, 2006 #10 of 11
    T-Shee

    T-Shee Member

    182
    3
    Sep 22, 2006
    Sound and Vision magazine, Dec. 2006, page 89. Nice full page add for the S3.
     
  11. Dec 21, 2006 #11 of 11
    megazone

    megazone Hardcore TiVo Geek

    3,302
    0
    Mar 3, 2002
    .worcester.m...
    Free TiVos come with 1-, 2-, or 3-year commitments. You just pay more per month for shorter terms.

    As for the S3 - TiVo is more interested in building their subscriber base, which is almost completely tied to S2 sales. So they're putting their marketing dollars behind general brand promotion and free S2 boxes, not the S3.

    If someone investigates the brand after seeing, or hearing, one of the ads and decides to buy the S3 - bonus.
     

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