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Discussion in 'Now Playing - TV Show Talk' started by cannonz, Mar 10, 2014.
I don't think McDonalds made a big deal about it at all. Was it advertised on TV?
I saw mentioned everywhere on social media and all of the media blogs.
Sure. But McDonalds really didn't promote it. You know what a real McDonalds promotion is, because it's everywhere all the time.
The internet nerds picked up on this and magnified it.
Depends on what you mean by promote. I took a look at their Twitter feed and saw 8 or 9 tweets about it. Not sure how many times they mentioned it in their other social media outlets.
Given their target demo, that's plenty of promotion IMO.
They promoted it on social media. Nerds then magnified it. That’s how things work these days.
Nintendo releases the SNES mini and don’t promote it at all. Release day there are lines outside every store selling them. It’s how things are.
Betrayal! McDonald’s Fails to Deliver the Szechuan Sauce Rick and Morty Fans Were Promised.
Blaming the fans for this debacle instead of McDonald's? Nah, I don't buy that POV.
That story said one McDonalds had over 1,000 people camped out for some of the sauce. That is completely crazy.
Why doesn't McDonalds just bring the sauce back? They'd sell a boatload of nuggets to people that just want to try the sauce. I would for sure try it, but no way in hell I'm waiting in line to do so. Well, other then the normal line at the drive thru.
There is no demand for the sauce, despite the clamor of internet nerds. McDonalds constantly market tests various things.
I guess yesterday's market test results are in.
This exactly... and not just pissed off R&M fans. I watch R&M, but I'm not what you'd consider a particularly big fan of the show, and I might have been curious to try this fabled sauce, but I am not about to go to one of the two stores in the entire area that had the sauce and try and fight for one of the 20 packets they had.
We were in San Diego over the weekend and my son pulled up the promotion website and saw that they had the Szechuan sauce at a location near our hotel. I looked up the whole thing and it appeared it was going to be a giant mess and luckily I was able to talk him out of going there to stand in line.
Wow. People will line up for anything. No shortage of stupid in this country.
It would have been sort of cool to get a few packets of the stuff and try it. But I wasn't about to waste any of our limited time in San Diego lined up at a McDonalds for it.
To me it almost looks like whatever social media / promotions team put this whole thing together were intentionally trying to be jerks about the whole thing in the spirit of Rick Sanchez. But perhaps I am giving them too much credit.
The animation they used on the promotional materials was weird too. It looked like they didn't get permission from the Rick and Morty creators so they put some odd looking characters and designs on the packets. I suppose they wouldn't have gotten permission from Disney to use Mulan to reissue the original packet design.
Based on this Tweet from Dan Harmon, they definitely didn't have any official tie-in with Rick & Morty...
Of course, Rick & Morty didn't have an official tie-in with McDonald's when they brought it up in the first place.
And it wasn't R and M on packet just generic space scene, didn't need anything from him.
The conspiracy theorist in me thinks this is all just a highly camouflaged social media driven product placement campaign.
I don't watch Rick and Morty and knew nothing about this promotion. Saturday morning my son tells me that they are bringing back this special Mulan Szechwan sauce for one day only and we need to go to McDonalds. After looking up a location near us that had the sauce, we headed out. We arrived around 1:00 to discover that they had none of the Szechwan sauce at all. The guy working there told us that a different location a couple miles away had the sauce, but he didn't think they had many packets. I figured we would go there and maybe get lucky. I was absolutely unprepared for what I saw as I approached the second restaurant. There was a line all the way around the building with many people sitting in portable chairs. It's like they were camped out for concert tickets. I was honestly shocked. I had no idea this was going to be such a huge thing.
By this point, my daughter was cranky and hungry. There was no way I was waiting in that line, so I decided to go back to the first store and at least get some food and try the new chicken tenders. Needless to say, they were extremely average. About the only thing good I can say about them is that they might be better than McNuggets. Obviously, that's hardly a compliment.
As we were finishing our meal, I noticed that there were a bunch of people starting to form a line in the restaurant. I asked them what was going on, since they didn't have the sauce at this location, and they said they were waiting for posters that were being distributed at 2:00. I figured hey, let's at least make this trip worthwhile and walk away with something, so we got in line. While waiting in line, an employee came over and told everyone that they only had 50 posters, and that everyone would be required to purchase the new chicken tenders if they wanted one. Cool. We were about 25th in line, and we had already bought ten of the new tenders, so we were good to go. I went to verify this with the employee, and he then informed me that I would have to buy the tenders again because the promotion didn't officially start until 2:00. F*** that! I walked out of there vowing never to eat at McDonalds again.
As it turns out, I probably should have stayed in line and waited for the poster. When I got home, I told my friend the whole story, and he immediately responded, "You idiot! You could have sold that poster for way more than what a second order of tenders would have cost you." So I go online and check eBay. Holy crap! Some of them were selling for hundreds of dollars!!! This of course only served to make me even madder. I wish I had never left my house in the first place. What an unbelievably crappy promotion!!!
McDonald's has announced that the sauce will be re-released in a much wider release "sometime this winter." No word on whether or not there will be any sort of tie-in with either Rick and Morty (which I doubt, considering that it is in-between seasons) or Mulan. I was going to say that it might be involved in a tie-in with a re-release of the movie on Blu-Ray, but it just had a release (with its direct-to-video sequel) in February.
Crazy idea of the day: put the Citadel of Mortys logo on the sauce lids.