It seems that adding to TiVo's problem is that many potential subscribers see TiVo as just a DVR. While TiVo has tried to market TiVo as a "Media Recorder" it just doesn't seem to sink in to people, especially those who are seeking the new, hot OTT streamers for access to Netflix etc. It is hard to change one's view of a box that has spent the last decade promoting itself as a DVR. Perhaps, TiVo should re-invent itself to the retail market as a streaming media box like Roku, etc. The current $99 price for a Premier puts it at a competitive price point with other OTT streamers. Oh, and, of course, they could point out the convenience of a built in HDD to smoothly playback much of that content or to watch it again without affecting internet data caps or internet traffic. Of course, the TiVo media steamer can also record cable TV or OTA TV if one still wants access to their favorite broadcast networks content--IN FULL 1080 HD (Or proper 720P) with out the extra cost of HD lite from a streaming site or the extra cost of greater internet bandwidth for those TV shows. Essentially a media streaming box with more options. Yes, the monthly charge is going to make it a harder sell than those that do not require a monthly service fee, but one can tout the extras and greater flexibility and of having ONE BOX. Although the "one box" is the current marketing of TiVo, the problem is that it approaches it from being a DVR rather than speaking to those seeking media streamers--that's where the growth is occurring--that for a bit extra, they can get so much more and greater flexibility. I know, Tom seems to be looking at the MSO's and licensing TiVo software and ditching the retail market as the future of TiVo. However, I can't help but think that in this world of things that people don't realize they need until marketing tells them they need it, TiVO couldn't approach the retail end form a different, growing, and younger, perhaps more relevant angle. Yes, TiVo should improve the interface for streaming, but it is clunky because they still have the DVR as primary and streaming as secondary. I'm suggesting they start putting streaming as primary and DVR as secondary, but still working well: The TiVo Premiere OTT media streamer . . . and yeah, it's a DVR, too.