I'm FINALLY back on TiVo (after 5 or 6 years in DirecTV land with their HD DVR which wasn't that bad and about a month on Comcast's DVR - blech). For what it's worth, I got lifetime on my Premiere this way. I have a friend with a "full price qualifying sub", I got him to activate the TiVo (just by using the service number). The next day I called TiVo and had them transfer it to my account. He verified that it was calling in from my zip code and said no problem and we were done. It still shows up under my friend's account, but I have full access to it on my account. No idea if this reduces the number of MSD discounts he can claim. Also, since this TiVo Lifetime sub wasn't full price, I can't get any MSD discounts on future TiVo's.