"Pilot Episode Leaked"

Discussion in 'Now Playing - TV Show Talk' started by Mikkel_Knight, Aug 3, 2007.

  1. MasterOfPuppets

    MasterOfPuppets TCF Bookie

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    It wasn't really leaked...F/X just, for some inexplicable reason, decided to air them very early in France.
     
  2. goblue97

    goblue97 Welcome Home, Jimmy!

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    true. I was using the term leaked as meaning appearing on the internet before it aired. This all boils down to what the term leaked actually means.
     
  3. marksman

    marksman ID-10-T

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    From the August 10th, EW, I could not find the column online.

    :cool:
     
  4. jschuur

    jschuur TV-holic, improving

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  5. Chibbie

    Chibbie New Member

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    Somebody must have leaked this thread to my wife, because she just sent me this article :)


    Steal This TV Show -- And Please Talk About It With Your Friends
    A media critique by Wayne Friedman, Tuesday, August 14, 2007

    SOME $100 MILLION HAS BEEN spent on entertainment piracy. Yet every year more network prime-time pilots can be found illegally on peer-to-peer Web sites.

    Is that the wrong financial formula? Some critics say sarcastically that the networks are subversively releasing them -- unofficially.

    Networks swear they are not doing this. But perhaps they should take another look. More than a few producers -- especially those with mostly under-the-radar cable programs -- like promotional ideas that build unofficial buzz.

    So when is piracy actually a tool for underground marketing a TV show? The line is fuzzy, and you probably couldn't get any two TV marketing people to agree on what piracy is, anyway.

    More than a few networks offer up previews of their pilots on the associated Internet destinations. The lone exception is ABC, which says its marketing team won't approve sneak peeks -- figuring they'll ruin its official and traditional network "opening."

    Some complain there is no universal piracy system among producers and networks -- and because of that, stuff slips through the cracks. They also say that better piracy technology -- that is, assigning an individual watermark for every single DVD screener that goes to each critic, TV business writer or production person who needs to get one -- would be more expensive.

    Unlike movie studios, networks generally have 22 episodes a year to sell to viewers and advertisers. So for some network executives, letting go of one episode may not be a big problem right now -- but could be a growing one. For instance, Fox had a problem with "24" when a man pleaded guilty to uploading the first four episodes of season six illegally.

    Peer-to-peer network aficionados say there is little difference in networks putting out sneak previews (other than the timing) and what winds up on so-called torrent sites. The end result is the same -- creating buzz, either positive or negative.

    I have a better idea. Networks should just save the $100 million on piracy and send out those DVD screeners -- with TV commercials already included. It would be similar to what the networks already do with their TV shows on their digital platforms.

    Networks will get more marketing buzz, extra advertising revenue, and, no doubt, fewer viewers looking to download shows from peer sites with no easy means of fast-forwarding or editing out the commercials.

    Then put a message on the DVD that will get everyone's attention: Please steal this disc.


     
  6. marksman

    marksman ID-10-T

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    That article makes a good point. Television has built itself mostly on providing a free product with advertising revenue. Now we get to a new age, and they are completely afraid to use the same dynamic that has gotten them here.

    Sure you have issues with fast-forwarding and such, but you already have those issues. So put the commercials in there, use your product placement stuff and get the shows out there.

    I would have no problem downloading an officially sanctioned version of a show that had the commercials already in it. I think it is dumb to have to pay for it. Even if I had a choice between one with commercials and one without, I would go with the official product as long as it was easy enough to acquire.

    It just seems dumb in a business where they strive to get every single person they can to see a show that they have made it extremely difficult for people to see things they want to see. They have approached this wrong from the beginning.

    If the problem is ratings, then you force the ratings companies to adapt quickly or you find someone else to do it.
     
  7. dswallow

    dswallow Save the ModeratŠ¾r TCF Club

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    Ratings aren't a problem at all since the selection process of the ratings company wouldn't have to change at all, they'd just have to accommodate a way for the household to report viewed downloaded shows in addition to viewed broadcast or cable shows. Statistics still work be it a downloaded viewing or an OTA or cable or satellite delivered viewing.
     
  8. Chibbie

    Chibbie New Member

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    The problem advertisers have with downloads (including podcasts), is that a lot of people will download stuff and never watch it.

    Actually, it's a similar problem with Tivo users. There are plenty of TCFers who will Tivo episodes of a show and delete them without watching them.
     
  9. MickeS

    MickeS Well-Known Member

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    I don't care, I just like that they're out there. When pilots only used to be shown on TV, I rarely saw any of them (at least the ones shown pre-season).
     

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