Advertisements TiVo not look very good. It's clear that with the decline in subs, (21%) people are just not willing to go the TiVo route when it's really not much cheaper than renting a HD DVR from the Cable Co. In my case I save about a buck a month by owning a TiVo (12.95 sub plus 1.50 cable card rental). TiVos are not hitting the market with features that the other boxes don't have. What will TiVo need to do to keep you as a customer next year?