OTA only Tivo on the way

Discussion in 'TiVo Coffee House - TiVo Discussion' started by dave13077, Aug 25, 2014.

  1. Aug 25, 2014 #21 of 538
    series5orpremier

    series5orpremier Well-Known Member

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    If you read the entire thread, or just my post previous to the one you quoted, you'd see I suggested raising the retail price of the box and offering lifetime service.

    My advice to anybody is why bother buying a Roamio OTA when a Roamio Basic costs less?
     
  2. Aug 25, 2014 #22 of 538
    SullyND

    SullyND L: 31-14 (10-2) TCF Club

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    Sure, in your head, just not in reality.

    Sure, what does that have to do with the guide? Was the hardware discounted at that time?
     
  3. Aug 25, 2014 #23 of 538
    wmcbrine

    wmcbrine Well-Known Mumbler

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    So I guess this is a base Roamio with the CableCard socket removed? It'll be interesting to see if there are any other differences.

    Kinda surprising that it's a Best Buy exclusive. I've noticed the TiVo presence dwindling at my local Best Buy the last few times I've been there.
     
  4. Aug 25, 2014 #24 of 538
    JosephB

    JosephB Member

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    They can save even more costs than just removing the cablecard slot. They don't have to have QAM tuners either.
     
  5. Aug 25, 2014 #25 of 538
    bradleys

    bradleys It'll be fine....

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    Two threads on this topic now... But I still think the pricing is going to be a problem for TiVo on this.

    You can buy the TiVo Basic with lifetime service for $700 and the cost will be offset in 36 months and the device will still have significant resale value and more flexibility if you change your mind in the future. But I can see people with a short view finding the $50 initial purchase price appealing.

    The OTA community is going to be a very hard place for TiVo to make a profit - but if they are going to try, they will need a pricing strategy that seems like a bargain compared to a full TiVo.

    Maybe...

    TiVo Basic: $200 / Service $15 / Lifetime $500
    TiVo OTA: $150 / Service $12 / Lifetime $400
     
  6. Aug 25, 2014 #26 of 538
    series5orpremier

    series5orpremier Well-Known Member

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    SullyND, You mean I'm not factoring in the great customer service value provided by the Tivo.com web ordering system that operates like it arrived in a time capsule from 1993? Shame on me.
     
  7. Aug 25, 2014 #27 of 538
    trip1eX

    trip1eX imo, afaik, feels like to me, *exceptions, ~aprox

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    $15/month in perpetuity? Ouch.

    Do hi-end cord cutters exist?

    Why not do $15/month for ~2 years to make a profit on the hardware and then $5/mo for updates, guide data and Tivo tax. And give the thing a chance out of the gate.
     
  8. Aug 25, 2014 #28 of 538
    mr.unnatural

    mr.unnatural Well-Known Member

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    Ellicott...
    I assume you're referring to the OTA DVR comparison thread as being the other one, which started well before this DVR was announced. I linked this thread into that one as it had a direct bearing on the discussion.

    Personally, I'm all for just grabbing an inexpensive ATSC tuner and sticking it in any available Windows 7 or 8 PC and using Windows Media Center to record your OTA shows. There's no fee for the service and guide data is free. Of course, features may not be as sophisticated as Tivo's in some areas, but it does the job quite nicely. I've been recording OTA programs this way for about 7 or 8 years now (I used BeyondTV in Windows XP prior to switching to Windows 7) and it works great.
     
  9. Aug 25, 2014 #29 of 538
    eboydog

    eboydog Just TiVo'ing.....

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    Exactly, what in the world is TiVo thinking? Paying a fee for a guide when there are hundreds of channels is understandable but with OTA we are talking about perhaps 20 channels in a perfect area to perhaps 4 in areas were coverage isn't good.

    $15 is excessive, a better idea would be to charge by the number of channels available OTA in a subscribers area with the TiVo reporting back nightly to audit the number of channels available. A prorated plan of say 25 cents per channel (with a channel qualified being a available if it is received at certain signal levels) would be a successful business plan.

    Regardless what additional services are provided, the general consumer is only going to see that TiVo wants $15 a month for guide date on a dozen OTA channels. This will not work.
     
  10. Aug 25, 2014 #30 of 538
    Bierboy

    Bierboy Seasoned gas passer

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    Charging a guide fee based on the number of channels available is ludicrous....it changes almost monthly if not more often. An overnight audit simply won't happen. And, depending on your antenna and its location you could be getting twice the number of OTA channels as your neighbor. Just because it has a certain signal level doesn't mean I should be charged for it if I don't receive it.
     
  11. Aug 25, 2014 #31 of 538
    eboydog

    eboydog Just TiVo'ing.....

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    Perhaps and I was just throwing that idea out as its still better than $15 a month.

    With that monthly fee, this product will not get out the door.
     
  12. Aug 25, 2014 #32 of 538
    jrtroo

    jrtroo Chill- its just TV

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    People said that when there was the $20/month offer with no money down boxes a few years ago (or was it $24?). Plenty of folks jumped on that offer quickly. This is just another pilot pricing model to see how it is picked up by the public.
     
  13. Aug 25, 2014 #33 of 538
    Vesper

    Vesper Member

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    I'm in the process of cord cutting, so I am very curious about this box. I'm really hoping they have reduced pricing for service compared to the others.
     
  14. Aug 25, 2014 #34 of 538
    rhroyse

    rhroyse Member

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    My two drachmas:

    1. $15 a month is a barely tolerable option, but there needs to be a lifetime offer also.

    2. It is still unclear (to me) if it is interoperable with other units in the home. I miss having multiple OTA tuners at times, and to be unable to stream and/or transfer shows from this new OTA unit to other Tivo units in my home (Elite, Premiere, etc) would definitely make this a non-starter for me. The wife uses a Mini while on the treadmill, and pulls content from various other units in the house. For her, it has to be a bulletproof and seamless solution.

    For me personally, considering that literally all of OTA equals commercials, I am more inclined to continue pursuit of a custom solution from a Windows Media Center or Media Portal farm that I can run the content through comskip with. I realize I am hardly the mass market Tivo is aiming for with a device like this, but a good many Tivo zealots are also quite technically inclined.
     
  15. Aug 25, 2014 #35 of 538
    Bigg

    Bigg Cord Cutter

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    The CC slot probably isn't there, but other than that, it's probably the same board. Cheaper to do that, and they avoid the cost of CableLabs licensing in the process.

    Still, given the market, I predict that this is going to be a big flop. TiVo is a cable DVR. Although it's good to see that TiVo is committed to the retail market, as some would argue that the Roamio Plus/Pro/T6 platform was made for Suddenlink and RCN, not retail...
     
  16. Aug 25, 2014 #36 of 538
    series5orpremier

    series5orpremier Well-Known Member

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    If they priced to the market with a one-time up front cost it would be a success - they could sell millions of units and make hundreds of millions of profit over the next five years.

    But with this pricing TiVo has instead chosen to act like one of those payday loan companies John Oliver recently reported on and gouge the few people on welfare whom they can convince to buy one. Then after the one year commitment is up those will become unsubscribed boxes because even for free they're not worth $15/month in perpetuity.
     
  17. Aug 25, 2014 #37 of 538
    bradleys

    bradleys It'll be fine....

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    I think you over estimate the market for this product...
     
  18. Aug 25, 2014 #38 of 538
    series5orpremier

    series5orpremier Well-Known Member

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    I think if you put a good product out there at a good price the market has substantial room for growth.
     
  19. Aug 25, 2014 #39 of 538
    bradleys

    bradleys It'll be fine....

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    I would love to see a study on cord cutters - income brackets, age group, household size, access to broadband, etc...

    My gut feel is that the bulk of the cord cutters are either lower income or young and single. I also suspect that a high percentage that do not have cable may also lack broadband internet - an absolute must for TiVo.

    I have known a few middle income families that are OTA only, but definitely not enough of a market to pay the bills.

    This is an interesting graph -but really doesn't tell the whole story...


    [​IMG]

    As of February, 2014 - 91% of people between ages of 18 and 49 have some type of "cord" based television.

    Conversely, 9% don't have any cord based television - That might seem like a decent population to market too, until you factor in that the US Poverty rate is sitting at 15%. See what I mean?
     
  20. Aug 25, 2014 #40 of 538
    Vesper

    Vesper Member

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    I'm in the market for this and I'm not middle/lower-income. I'm just tired of spending $110 a month on TV. I see going OTA as a money saving method. I can DVR network shows, and get many of the rest on Amazon/Hulu. I've talked to many peers doing the same thing - cutting out subscription TV because they watch most of their stuff on streaming anyway.

    I'd probably think differently if I cared about sports (ESPN, etc) but I don't.
     

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