This is somewhat uniquely an Orby problem due to limited TP space, but it's really a problem for all MVPDs. The whole system is based on everyone paying for far more channels then they ever watch, and that doesn't work well when 80%+ of the channels basically have one or two shows with a small but highly vocal audience who will yell and scream and throw a fit if "their" channel is dropped. As a result, MVPDs can't trim the fat from the tonnage wars of 10 or 20 years ago, with all these near-useless channels of junk collecting their carriage fees off of these bloated packages. If MVPDs could trim the fat, most of the small channels would go out of business, leaving a handful of bigger channels, although those pose their own issues with channels like ESPN demanding higher than inflation increases in carriage costs year after year after year (usually in multi-year contracts). There's no way that they can just target rural areas. Rural areas are heavily DISH, with some DirecTV, and those users want more channels and DVRs and such to make up for not having good internet access. There's no way DBS can compete at the low end in suburban/urban markets. YouTube TV and other vMVPDs are barely making a profit, if they are at all, and they have zero up front hardware cost for either the user or the provider, as they run on existing streaming boxes. The only markets left are the high end residential, commercial/hospitality, and rural markets, the first two of which DirecTV dominates, and the latter which DISH is strong in. What do you mean by DBS slots per region? Are you referring to spot beams or something? Those are used by D* and E* for LiLs. There's no way they can get a mass of those urban/suburban subscribers. Those are the subscribers who are dropping DBS at the rate of 1M subs/year, and back-filling the cord cutting losses on cable. vMVPDs aren't doing very well, and many people are cutting the cord altogether. I think they're trying to target everyone they can, but the whole thing makes no sense because they're trying to be DISH, but they're not nearly as good at being DISH as DISH is.