Advertisements What is this large rate of customers being lost? I see very small numbers being lost compared to total subscribers. And most of those losses you hear about are probably being picked up by satellite or FiOS or even Google. OTA has its own problems. CAn you get signal? IF so, can your antenna pick up all the major channels from one location? IF not then you have to put a rooftop antenna up. And then the economics of broadcast tv are in question. Many say their future is on shakey ground.