Oh Crap - Rovi buys TiVo?

Discussion in 'TiVo Coffee House - TiVo Discussion' started by JoeKustra, Mar 24, 2016.

  1. atmuscarella

    atmuscarella Well-Known Member

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    Saying a company that has less than 5% of their products market share killed off their competition is amusing at best. Please name one competitor that TiVo killed off by sewing them. All that TiVo's lawsuits did was make TiVo's competitors effectively pay retroactive licensing fees. The reality is that a great number of TiVo's competitors (Dish, Direct, Uverse) have used patents and copy rights to prevent TiVo from competing with them (locked TiVo out of their systems) and others (all cable companies) forced by law to allowing TiVo to compete with them have used their positions to make TiVo's products not work as well as they should (poor cable card support, no VoD access, etc.) or make TiVos products look to expansive by hiding the cost of their DVRs in programing packages.

    Again I think you need to go look at reality. The court (or Government) has not protected TiVo at all. There are something like 50 million+ DVRs out there now made by at least half a dozen different manufactures that are not TiVos.
     
  2. TonyD79

    TonyD79 Well-Known Member

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    Bingo.

    The main reason TiVo is struggling today is bad marketing early on. They had a huge percentage of the market but did not GROW the market while everyone caught up. They never turned toward being a mass market device. No real ad campaign. No attempt to find a price point that would put them over the top. No real innovation beyond their first steps (despite things like commercial skip today, TiVo remained stagnant for over a decade). No attempt to simplify the deployment process or provide better support for it.

    Some may blame cable cards and tuning adapters but the fact remains that most cable cards work well and huge cable companies don't require adapters (I'm looking at you, Comcast and fios).

    Meanwhile TiVo development died. The first Comcast TiVo withered on the vine. Even when they had a chance to get back in the satellite game with directv, the development took so long it was out dated on arrival.

    The plain fact is that TiVo is one of those companies that never managed to get past the step of being a good company with a great idea to the next level because they couldn't game plan their transition.
     
  3. TonyD79

    TonyD79 Well-Known Member

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    Why not play on the trend instead of running from it. Ads that say "you want to TiVo, use the real thing."

    Nah. TiVo instead wanted to take its name out of the conversation.
     
  4. gonzotek

    gonzotek tivo_xml developer

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    Outside...
  5. SomeRandomIdiot

    SomeRandomIdiot New Member

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    Again, TiVo had no ability to control how the word was used by TV Writers, Comedians, The Press and the Public in everyday conversation.

    You fail to grasp that fact along with the First Amendment.

    A Company cannot control the use of a word in free speech. It can prevent another Product from calling itself a TiVo.
     
  6. SomeRandomIdiot

    SomeRandomIdiot New Member

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  7. gbshuler@yahoo.c

    gbshuler@yahoo.c Clave Man

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    Absolutely. Today's word is 'conjecture'

    In the great [cancelled but still great] show Manhattan, a woman/wife sits in Robert Oppenheimer's office to tell him a very important piece of information (gossip). Oppenheimer asks where she got this information. After she hesitates he says "there are 'facts' and there is 'conjecture'. Your story is conjecture. You are fired."



    Sent from my iPhone using Tapatalk
     
  8. gbshuler@yahoo.c

    gbshuler@yahoo.c Clave Man

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    Specs mean nothing if my wife can't figure out how to use it in 5 minutes. We are soldiers. Everyone else is a civilian. I visited my father-in-law a few months ago and was forced to use his Xfinity DVR. I paused the football game to go get something. He went berserk. He thought I broke his TV (screen frozen). He really did. That's a civilian.


    Sent from my iPhone using Tapatalk
     
  9. jkovach

    jkovach TiVoing since 1999!

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    Well, fortunately I work for AT&T and will get a very significant discount on the service, saving me money vs. cable. Hopefully I can get them to give me a new Genie STB.
     
  10. jkovach

    jkovach TiVoing since 1999!

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    Colossal failure out of the gate to find a good way to explain the product and justify the subscription fee.
     
  11. TonyD79

    TonyD79 Well-Known Member

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  12. TonyD79

    TonyD79 Well-Known Member

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    No. That's extreme. People have been using vcrs, DVDs and dvrs for years.
     
  13. jth tv

    jth tv Well-Known Member

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    I had forgotten about that and didn't realize it was the same company, Rovi.

    Uh-oh.
     
  14. TonyD79

    TonyD79 Well-Known Member

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    Yep. I was telling people about TiVo 15 years ago and writing commercials in my head that got right to the heart but what was TiVo doing? My friends knew TiVo only from me. And these were the target audience.
     
  15. tampa8

    tampa8 Official Tivo User

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    Is that some kine of humor I'm not getting? They didn't want everyone saying TIVO, googling TIVO when they want a DVR? Kleenex is upset they are the name of the tissue industry? You can't buy that kind of brand identity.
     
  16. morac

    morac Cat God TCF Club

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    Again look up trademark laws. Also it diminishes the brand name. If everyone calls any DVR a TiVo then eventually cable companies can legally say they provide TiVos, when in reality they are providing their own crappy DVR.

    See https://en.m.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks

    Here's an example. "Band-Aid" is a trademarked product made by Johnson & Johnson, yet every adhesive bandage is called a band-aid by the general public. That doesn't help Johnson & Johnson sell bandaids when people don't know.
     
  17. lpwcomp

    lpwcomp Well-Known Member

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    John's...
    That's just it - if every tissue/DVR brand is a Kleenex/TiVo, there is no brand identity associated with the name.
     
  18. JoeKustra

    JoeKustra in the other Alabama TCF Club

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    I'm really not all that worried. TiVo could use the mysterious VCM connection to set the clock. Perhaps the GC also, whatever that is. I'm optimistic: the deal could still fail. :)
     
  19. BRiT wtfdotcom

    BRiT wtfdotcom Active Member

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    You really think someone can't figure out how to use a new dish dvr? We're not talking about some ****ty cable company dvr, but dishs.
     
  20. atmuscarella

    atmuscarella Well-Known Member

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    I am always amused when people like to say everything is simple and all TiVo needed/needs to do is X. Even more amusing is when people assume the problem is that TiVo is incompetent and isn't making good decisions on data we don't have, like what marketing or development costs them and what results it has provided and is likely to provide in the future.

    The reality I see is we (fans of TiVo and DVRs in general) as a group have very little in common with the majority of the viewing public. That fact blinds use to market realities. I good example of this is saying that cable cards, tuning adapters, & how cable companies support them compared to their own DVRs are not a major problem. The majority of the viewing public doesn't consider spending days or even hours setting up a DVR as acceptable and certainly don't want to have to do anything to support it themselves. They want someone to bring it to their house set it up and hand them a remote and come fix or replace it when it breaks period. TiVo can not do that and no amount of marketing or development on TiVo's part is going to fix that.

    In my opinion until their is an actual plug & play software solution mandated by the FCC that all pay TV providers have to use and that actually works well stand alone DVRs will never be more than a niche market. Which is also the reason they cost so much. If we are every going to see excellent low cost stand alone DVRs the market has to be millions (maybe 10s of millions) per year not a few hundred thousand per year.
     

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