Advertisements I already paid $800 for my Series3, plus $300 for a transferred lifetime subscription. This is a premium price for what should be a premium product. It's mine, and I paid for it. Tivo doesn't have the right to decide to start pushing extra advertisements on me. If I paid $1100 for some other consumer electronics device, would it be OK for that manufacturer to start pushing advertisements on me because that company wasn't t profitable? How about if Apple takes a turn for the worse? Can they start pushing a "nonintrusive" 10 second advertisement on my iPod between every song to generate extra income? How about at the end of every tenth song? What's acceptable? How about if I buy the latest $5000 plasma TV? Can that manufacturer start deciding to start pushing additional advertisements on me when I turn the TV on if it's not doing very well financially? How about displaying advertisements when the TV is turned "off"? If you don't mind extra advertisements, then I'm happy for you. However, I do, and quite a bit. I really dislike this apologetic attitude that "Tivo can do no wrong," or "Tivo is in difficult financial straits so it's entitled to milk us dry with advertisements." Tivo can choose to be an advertiser-supported model, or it can choose to be a premium product that charges for subscriptions. I'd even be happy with options, where you could choose to save $5 month by allowing advertisements. However, it is not OK for Tivo to start forcing advertisements on people after they've already spent the money on the hardware and/or the subscription.