I just bought my first PLASMA. I bought the LG brand and it doesn't look as good as it did in the store. Yes...they had HDTV but even so, 1. I called D*. They said they send the signal at 740i ( I have no idea what that means) but that there was no way to improve the look on the TV without using their HDTV 2. The LG company said that I should get a converter from coax out of my TiVo to RGB so that the signal is better and less degraded. Who's right here? Sould I not use coax from the TiVo to the set? Will the converter make the piture better since I am now using a different compo cable type? Even so...if D* only uses this "740i" level of fidelity, am I screwed?