New Tivo Price Plans - No More Lifetime + Responses to Summary

Discussion in 'TiVo Coffee House - TiVo Discussion' started by lajohn27, Mar 8, 2006.

  1. Mar 8, 2006 #161 of 1393
    jimmymac

    jimmymac New Member

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    So those people who don't call are going to be basically screwed for extra money each month for the same service? They would have fullfilled the terms of the contract, yet still be billed at a higher rate. Or what does the customer paying the orignal contrat price get that somebody calling and switching to the $12.95 rate doesn't?
     
  2. Mar 8, 2006 #162 of 1393
    dswallow

    dswallow Save the ModeratŠ¾r TCF Club

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    Where it bothers me most is in the realm of gifts. Some people just prefer to give gifts that don't have limited usefulness or cause monthly expenses. Having a lifetime option, even if it were at a higher price than it is today, is just a good idea. Maybe TiVo will do it every Christmas sales season, at least. ;)
     
  3. Mar 8, 2006 #163 of 1393
    TiVoStephen

    TiVoStephen formerly TiVoOpsMgr

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    Absolutely. I already confirmed this in a thread last week.
    Well, we no longer sell Product Lifetime gift subscriptions, and Best Buy also stopped selling them in January. So you can't buy a new one. But if you already had one that was unredeemed, then, yes, you could wait until it was nearly expired, and use it on a Series3 or whatever DVR was available at the time.

    If you get your Series1 replaced through an official manufacturer replacement or through evidence of an extended warranty, you can call us to transfer service (or transfer service yourself using Manage My Account). Otherwise, your only option is to get the unit repaired. Remember that Product Lifetime is for the Lifetime of the Product -- if the unit well and truly dies, then your service is also done. In all likelihood you ended up paying far less with Product Lifetime than you would have with monthly service.
    I'm sorry you feel that way. As someone who has been here for seven years, it feels like the same company for me. We're no longer a scrappy startup, but we're still scrappy and we have to be a profitable company. Some of the same people criticizing us here in this thread for removing Product Lifetime also ding us in other threads for not being profitable. As Tom said in today's conference call, the new pricing goes a long way to making TiVo a more healthy and successful company.

    Personally, I feel evangelism is actually better now -- with more options, it's easier to find one that fits. After next week I can tell someone, "Dude! You don't have TiVo? Go to tivo.com and you can get a brand new 80-hour unit totally FREE for just $16.95 a month!" If that's not a simple evangelism message, I don't know what is. And believe me when I say it has tested extremely well.

    Best regards,
    Stephen
     
  4. Mar 8, 2006 #164 of 1393
    SafariKC

    SafariKC Weeeeeeeeeeee

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    I suppose you don't own a Cell Phone with a Contract? You pay what you agree to... if you call and change your contract... that's cool.. but if not... you pay what you agree to.

    KC
     
  5. Mar 8, 2006 #165 of 1393
    dswallow

    dswallow Save the ModeratŠ¾r TCF Club

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    I'd feel more warmly towards TiVo if there was a monthly service fee class that entailed network connection only, thus eliminating the cost to TiVo of any chance of telephone call connection costs, and compensating the customer for TiVo's savings.
     
  6. Mar 8, 2006 #166 of 1393
    DCIFRTHS

    DCIFRTHS Active Member

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    IMO, the more options you make available to the masses, the more confusing it becomes for them. People tend to stay away, and play it safe, rather than choosing the "wrong" option.

    Consumers that don't have much time, or that aren't interested in researching (or confused by) all the options TiVo offers, may opt to rent, for a flat fee, from the cable company instead. I think the "no commitment, no upfront cost" from the cable companies will solidify and doubts people have about getting TiVo.

    I hope this is not the case, and if the new pricing structure does not work out, that TiVo is nimble enough to act quickly.
     
  7. Mar 8, 2006 #167 of 1393
    HannahWCU

    HannahWCU New Member

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    Thank you for your reply.

    I really don't understand what all the fuss is about :confused: . As TivoOpsMgr confirmed. The $12.95 and $6.95 have not changed. The only thing that has changed (besides the elimination of the lifetime subscriptions service) is that you are given the option of "purchasing" a Tivo with no up-front costs. I think this is good for most people, because most people I talk to about Tivo talk about the no "upfront" costs with the cable company. And according to my math a new 80 hour unit will only cost $84 rebate free! ($19.95/month - $12.95/month = $7/month "extra" x 12 months = $84) That's if you remember to convert to the $12.95 plan (or $6.95 plan as long as your other Tivo is not under a "Bundled" contract), same as your paying now.
     
  8. Mar 8, 2006 #168 of 1393
    TiVoStephen

    TiVoStephen formerly TiVoOpsMgr

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    I hear you, and we would love to offer something like that, but broadband customers introduce other costs (especially if you sign up for such services as the Rocketboom content delivery). Our new pricing structure already has a lot of options. It's not practical for us to complicate it further by doubling the options we announced today.
     
  9. Mar 8, 2006 #169 of 1393
    jkovach

    jkovach TiVoing since 1999!

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    As a TiVo customer since November 1999, I urge you to bring back Lifetime. Even if it's $600 or more, bring it back! There are people like myself who refuse to be saddled with monthly bills or service contracts for hardware that we prefer to own free and clear.

    And now a question... As the owner of a grandfathered Series 1 with Lifetime Service since Nov. 1999, can this unit's Lifetime service be transferred to a S3 once they come out?

    [EDIT - I see the answer is yes. At least I'll be getting one Series 3, someday.]

    Jeff
     
  10. Mar 8, 2006 #170 of 1393
    TiVoStephen

    TiVoStephen formerly TiVoOpsMgr

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    Really? Even if it was, say, hypothetically, $999? Our testing for the new price (not $999, but I can't tell you what it would have to be to be profitable) showed that it was not at all popular.

    You don't like monthly fees? You have six new prepay options, depending on whether or not you want free hardware, and depending on if you want to prepay 1, 2, or 3 years.
     
  11. Mar 8, 2006 #171 of 1393
    Spiff

    Spiff Pawn in game of life

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    OK, I think all of my questions are answered (except how pricing will be set on S3 units, which can't be announced yet anyway.)

    When I first bought a TiVo there were two options and a bonus feature. Pay $300 for lifetime or $12.95/month plus $50 for the Home Media Option. At those prices, it was a no-brainer to buy lifetime, as it only took 2 months to pay it off.

    I purchased a second unit a few months later. At that time, it was $12.95/month or lifetime. They had JUST changed to free HMO. I got lifetime again.

    At that point I would have stopped with two. Until they offered $50 refurbs and a multi-service discount. Too good to be true. I figured I didn't need them, but that price they could handle conflicts and multi-room viewing. Got 2 more.

    Finally, they had the amazing deal on the "free" 140 hour units. Again, I couldn't say no.

    Four of the five TiVos get used every day. I have the SA box for HD, and will send that back as soon as I can.

    Service prices have changed as TiVo has progressed as a company. A lifetime box loses money after two years (or 4 years with MSD). Look at how many people still have their series1 boxes with lifetime in use. TiVo has studied the market and decided that in the long run, it's better for their health to eliminate lifetime and offer different options on the pricing structure. It remains to be seen if they're right or wrong about that. But they can't continue along the way they have if it's not making enough money.

    Will it cut down on evangelism? Probably. I hate the thought that I can't get lifetime on the S3. Is TiVo changing? Obviously. Am I planning on sticking with them? Honestly, I've looked at the competition and there's still nothing better out there. There are lots of options, but none with the user experience I've come to expect. If TiVo were like the cable DVRs there wouldn't even be one in my house (I sent my first SA Explorer box back to Time Warner after 3 months because I hated it).

    Anyway, thanks, Stephen and Pony, for taking the heat here and answering people quickly, honestly and directly.
     
  12. Mar 8, 2006 #172 of 1393
    Willin

    Willin Member

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    I don't see that in the thread. There was a reference back in December that it was for a limited time only. Did I miss something?
     
  13. Mar 8, 2006 #173 of 1393
    TiVoStephen

    TiVoStephen formerly TiVoOpsMgr

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    The most popular option, and one that you will see marketing around, is a free 80-hour box for only $16.95 per month with a three-year commitment. They tell you they don't want a monthly fee? You reply with the fact that they can get a box and a year of service for just $224.

    You don't have to go through EVERY option for every pitch you make to your friends.
     
  14. Mar 8, 2006 #174 of 1393
    mrmike

    mrmike Custom User Title

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    Great. I better call a CSR and verify that my old S1 is really grandfathered or if I need to start looking into HD recording options.

    I really wish I could put my finger on why I feel betrayed somehow. I know it's silly, but I just can't shake the feeling.

    -MM
     
  15. Mar 8, 2006 #175 of 1393
    Wosat

    Wosat New Member

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    I can't say for sure how I feel about the new pricing scheme, because even after reading the announcement and all six pages of posts so far, I'm still not sure I fully understand it.

    That this new pricing structure was created for simplicity sake is such a ridiculous notion that, were I to believe it, I would most surely spiral into insanity.
     
  16. Mar 8, 2006 #176 of 1393
    jkovach

    jkovach TiVoing since 1999!

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    I don't think it matters how much lifetime is, it should still be an option. Price it at whatever you guys feel make it viable. Let the customer decide if they want to go that route. Heck, it might even make the monthly service prices less psychologically painful. If Lifetime is $1000, then $15-$20 per month doesn't look so bad and makes the TiVo Service look even more valuable! Perception is reality.

    And lastly, is it worth losing a large number of your most vocal, evangelistic customers just because lifetime isn't an option? I'd get lifetime even it was $1000. Honest!

    I have 3 units with lifetime.

    Jeff
     
  17. Mar 8, 2006 #177 of 1393
    JustAllie

    JustAllie Number crunchin' TCF Club

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    Whew, got my order in for a TiVo with Lifetime as a gift for a friend just under the wire.

    All my TiVos are on Lifetime. I guess I'll just have to cope with the fact that this won't be an option in the future. I don't anticipate getting another TiVo until I upgrade to HDTV... in a year or two.
     
  18. Mar 8, 2006 #178 of 1393
    vertigo235

    vertigo235 Well-Known Member TCF Club

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    Hey TiVoOpsMgr, can you explain to me why a 6 year old box that was just deactivated last year would have a 12 month commitment if it was reactivated by the original account holder to try to get someone to try TiVo?

    When the TiVo decide to totally SHAFT their loyal followers?
     
  19. Mar 8, 2006 #179 of 1393
    DCIFRTHS

    DCIFRTHS Active Member

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    :up: :up: :up:
     
  20. Mar 8, 2006 #180 of 1393
    DCIFRTHS

    DCIFRTHS Active Member

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    Stephen,

    When yo get a moment, would you answer my question here?

    Thanks.
     

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