Advertisements I think it is too late for you. I am under the impression that the extended lifetime offer is only for new activations, not existing accounts. But I could be wrong. To answer your question: the only financial hit is the $299 payment for lifetime service. Call up customer service (you can't do it online anymore) and tell them that you want to get lifetime service, you know they are offering it until 4/15, Stephen Mack said so, you read about it on TiVo Community, etc. Some people have reported difficulty getting this, so you may have to escalate to a supervisor, and you may have to call back a few hours later and try it with another CSR. But if they tell you what I told you in the first paragraph, you are probably SOL.