Makes me sad reading this. Sky plan to launch a new box this week. Details below http://www.dailystar.co.uk/tech/news/475545/Sky-set-to-launch-SkyQ-biggest-new-product What makes me sad is this quote in the article as if it is a fantastic new idea? Similar to what Netflix and Virgin Media currently offer, the new box may learn what viewers like to watches and make recommendations based on tastes. Who knows...it may even automatically record shows it thinks owners might like.