NBC will not renew iTunes contract

Discussion in 'Now Playing - TV Show Talk' started by spikedavis, Aug 31, 2007.

  1. JYoung

    JYoung Series 3

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    Bad move by Universal but not surprising.
    They're already pulling this move with their music division and they managed to extort Microsoft into giving them a piece of each Zune sold.

    I figured they'd dig their heels in on the TV shows sooner or later.
     
  2. marksman

    marksman ID-10-T

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    And that is why we see more and more product placements. With them controlling the content on the internet they could take advantage of additional ways to make advertising revenue. Not to mention have a better guage on who/what/where/why is watching their shows beyond the ridiculous Nielsen ratings.


    The foundation of broadcast television has been to devise ways to get the public to watch advertising or be exposed to advertisers. By going to a pay-for-play model they are entering into an entirely different business. Television shows on the networks have always just been a means to sell advertising. Now they want them to be their own product for sale. These businesses are very different.
     
  3. Mike10

    Mike10 New Member

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    Universal music is a completely separate company it was not part of the NBC universal merger
     
  4. cmontyburns

    cmontyburns Excellent. TCF Club

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    Might as well post in each of them. :D

    Not really, since the variety of DRM's in use fragments the market. And doubly not really, since the only DRM that really matters in the marketplace is Apple's. (And don't forget, it is the content providers -- music and video -- that want the DRM, not Apple.)

    This is what NBC clearly doesn't get. They're acting like their content is driving the digital video market, and one day it might (although that will require removing the DRM the content owners are so in love with). But not right now. The current lever is the device, not what you watch on it.

    So let's say Apple does introduce the full-screen video iPod on Wednesday, as they are expected to do. And let's see that NBC/News Corp/Microsoft/others are successfully able to partner to get Hulu.com off the ground to sell video properties like Heroes (and with all those fingers in the pie, good luck finding it for $1.99 an episode!). Naturally, this new version of Heroes won't play on the new iPod (or any other one, as things currently stand). So you want one of the bitchin' new iPods to watch video on the go, and you want to watch Heroes. Which one will you compromise on? I'll bet virtually everyone will get the device they want, the iPod in this case, and will go find the content from someplace where the content is playable on that device. (Hint: it ain't Hulu, and it'll be free.) You lose, NBC. It's not the distribution that matters, it's the endpoint. Content providers can try to take back all the distrubution they want, but until they own the endpoints -- and they never will (sorry, Sony) -- they're stuck.
     
  5. Redux

    Redux No intent to annoy

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    People shouldn't steal. Just because something is priced too high doesn't mean people should steal it.

    But they do.

    Apple found the solution. Painless pricing. Simple pricing. You don't have to comparison shop, you don't have to analyze pricing packages, you just do it.

    It is a viable alternative to the reality of virtually everybody just taking the stuff for free. Some still do that, obviously, but millions of people willing to be honest if it doesn't hurt too much become customers.

    Why, as a vendor, you would want to turn your paying customers into thieves is a mystery to me.
     
  6. TriBruin

    TriBruin Well-Known Member TCF Club

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    :up: :up: :up:

    The studios complain that people steal their content instead of paying for it, but when Apple showed a simple pricing model works (very well), the studios get greedy and want more. End result, less sales more piracy.
     
  7. getreal

    getreal postcrastinator

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    Okay, where do I look for "Medium"? I haven't found it for the past season, except occasional appearances on some cable channel.
     
  8. jgerry

    jgerry save vinyl

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    When the consumer has to go to 4 different web sites to buy this content, each with different, incompatible, draconian DRM, none of which will play on any iPods, which owns 70% of the portable market... That's pretty insane. And far too complex for consumers to deal with. People like iTunes because it's dead simple to use; the pricing may be a bit high for some but it's fair and easy to understand. All these networks who are bitching about wanting more money are going to be sorely disappointed and they'll all be back on iTunes in a year or two.
     
  9. gossamer88

    gossamer88 UHDTV Snob

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    Looks like Amazon will provide the NBC shows.
     
  10. Andrew_S

    Andrew_S Member

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    Now with 50% more DRM!
     
  11. mcb08

    mcb08 Hoya for life!!

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    I assume this means that Amazon will charge $4.99 for shows in the upcoming season? The eps that are on there now are $1.99.
     
  12. IDSmoker

    IDSmoker Member

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    My argument is that using bittorrent to download a show that I receive on the cable I already pay for, is perfectly legal under the Fair Use Act.

    Until there is a judicial ruling otherwise, my argument is every bit as valid as the one saying that bittorrenting a television show is illegal.
     
  13. Andrew_S

    Andrew_S Member

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    Let's just agree that it's a moral grey area. Until the networks decide to make available content in a user friendly manner, than I'll continue to use Bittorrent for downloading TV shows. The only time I think twice about it is when the show is televised by HBO or Showtime.
     
  14. madscientist

    madscientist Deregistered Snoozer

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    The thing I find odd about this, and what no one has mentioned, is the math. From what I've read iTunes says that NBC wants to "double its price" and that would push the iTunes price to the consumer to $4.99. Now, maybe I'm just not up with the "new math" but last time I checked 2 * 2 != 5... and surely all $1.99 of the iTunes price is NOT going to NBC in the first place.

    So, you know, I might be more sympathetic if it didn't seem like iTunes is just using this as another excuse to screw us.
     
  15. spikedavis

    spikedavis New Member

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    huh? :confused:
     
  16. Kevdog

    Kevdog New Member

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    And no Mac support!
     
  17. Worf

    Worf Well-Known Member

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    The latest news is that Apple actually wants to push the video download prices down to $0.99, which is why NBC balked as well. Apple's justification is that the increase in people buying legitimate downloads (hey, it's under a buck!) more than makes up for the loss going from $1.99 to $0.99.

    Of course, the other sticking point is that the studios consider this would cannibalize DVD box set sales since you could buy an entire season cheaper on iTunes than on DVD. Neglecting the fact that the DVD is higher quality, more portable, etc. Pay cheaper price for locked DRM encoded seasons, or pay more money for less DRM (DVD still has DRM, even though it's trivially broken) and higher quality...
     
  18. Andrew_S

    Andrew_S Member

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    And I think Apple is right, but it's that leap of faith that will be hard for networks to make. I also think more music would sell better at $0.25 than $0.99. In my opinion, music and video is a commodity item that is best sold in large quantities. At least, in this day and age.
     
  19. bareyb

    bareyb Under Maintenance TCF Club

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    That "bundling" idea sucks and it would piss me off to the point that I'd buy NOTHING. Let's throw in some crap they don't want or need, and make the price five times higher. Typical corporate greed. It's transparent as hell and insulting to the intelligence of consumers. :mad:
     
  20. jlb

    jlb Go Pats!

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    I forgot where I originally read it, but I had flagged today in my calendar to look for the NBC pilots on Unbox. Most of the pilots for the new shows were to have free Unbox downloads. I have downloaded the Bionic Woman pilot and Journeyman.
     

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