Advertisements Not really.. I'm sure the dealership didn't loose any money on the deal.. either they gave him a good discount off of MSRP, or they figured the publicity was worth a few thousand dollars off the price. It's not like someone came into the store with a Maserati and Chum bargained them down to steal the thing. This is just bad headline writing. So he goes into a dealership to buy a new Maserati and gets a good deal? BFD.