Ziggie, I have no problem with you giving the information away for free. I would not be inclined to do so for the folowing reasons: 1. I paid for the TiVo(s). 2. I paid for the TiVo subscription(s). 3. I paid for the TV. 4. I paid for the cable. 5. I paid for the TiVo networking. 6. I paid for the electricity to run all of the above. 7. I paid the mortage, insurance, and taxes on the structure that houses the above. 8. It involves my time and my choices. I would not do it for free. IMHO, any data that Nielsen collects will be used to design more targeted commericals rather than programming.