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Discussion in 'TiVo Coffee House - TiVo Discussion' started by mikestanley, Oct 2, 2004.
I just got the call a couple of hours ago.
Well there was no NDA mention during the phone call. There may be something in the agrement, but they made it sound like it was something that would give them legal access to the data.
Personally, I can't imagine changing what I watch or what I record. Even if this data was used for ratings, why change? That sort of defeats the purpose. I would want the stuff I normally watch to have higher ratings so they have a better chnace of surviving and having more programming like it in the future.
The thing that's going to kill me is that they'll also be collecting data from the Tivo in the living room. That's controlled by my wife. We've had 2 TVs since the say we got married because we share almost no interests when it comes to TV watching. So if you all of a sudden start to see a bunch of awful Godzilla movies, you can blame her.
Call me a purist, but I won't alter my viewing habits because I'm a TiVo/Nielsen participant. I believe in maintaining the integrity of the study.
Theyway I look at it is that ratings from tivo useres will not help matters. The biggest things ratings are used for is to determain how much money advertisers pay for commercials. I would think that almost all tivo users do not watch commerials. their ratings are useless. If an thing they might see that tivo users watch different shows form the standard ratings. so advertisers would be even less likely to pay for commercials and that could speed up the cancellation of programs.
Thoe it would be good in determining which tv shows to use product placement in.
I would hope that Nielsen would ignore the first two weeks worth of data to avoid the Hawthorne effect.
You're assuming there would be one. I just said I will not alter my viewing habits.
I would almost (remember I said almost) argue this point. First, I wonder how many people really skip all commercials? I thought I remember reading from previous studies that only about 50% of commercials get skipped.
Second, I wonder how that compares to normal TV viewing. While I may see a lot of commercials in FF mode, at least I am seeing them. Before I got Tivo I would always change to another channel when a commercial came on.
Overall I'd be real curious to see the data.
What do you get for signing up with Nielsen, i.e. any kind of perks?
Perks? As in free cable? Soap coupons? Free PPV movies?
I let some of the commercials run. Like when I have to go to the bathroom or make a sandwhich!!
I am unsure whether you are feeling sensitive or whether you think my comment was aimed at you in particular. Trust me, I wasn't thinking about you at all ...
You, of course, would not change your viewing habits at all. Many would. I would hope that Nielson would try to avoid that bias. With a longterm device that monitors what you do (like a TiVo could) it would be very easy to ignore some of the data.
Exactly. You are providing a service to them. What do they do for you?
You quoted me directly, so I took it as you speaking directly to me
I agree that some people will change their viewing habits.. at first. Then, I think after the intial "newness" wears off (i.e. Hawthorne effect), they'll go back to their old habits.
As for my own viewing habits (and me saying they won't change).. well, they won't. I'll continue to record my cooking shows, sports shows for hubby, etc. I'll maintain my season passes to Survivor, The Apprentice, and all the other programs I watch.
To be honest, I don't really know why someone would change(?) I mean, it's not like they're going to send you a BMW because you watch x amount of hours of certain programming
Do you only do things if there is a reward/perk involved?
I know the Nielsen folks that manually maintained diaries received a very nominal sum, something like $1 a week. It was never about the money. The real payoff has aways been the theory (hope) that your viewing habits can influence the type of shows we see in the future.
As far as the situation we're talking about now, I don't see that as much of a possibility. But it's possible that the data collected might somehow make it more feasible for Tivo owners to become true Nielsen Families in the future.
Nielsen diaries folks get around $1 / week. You only do it once for one week so you basically get a buck.
Nielsen FAMILIES get like $50 / mo. I've also heard unsubstantiated rumors of them paying your cable bill. Also, they'll pay for new TV sets, etc. if yours break due to their equipment (obviously).
An article I posted a link to within the past 2-3 weeks (can't remember where... somewhere 'round here) mentioned that Nielsen can pay up to $600 (one time only, not monthly, obviously) in order to convince "in demand" demos (ie: people who meet a specific demographic that they desperately need to fill a gap in their data) to participate.
Has anyone received a yellow star on there DirecTiVo's? I got a yellow star on both my stand alone and my DirectTiVo about month apart.
No, but in this situation I would expect something in return. If they want serious input on shaping shows, the networks can give me a call. It's not clear to me the the Nielsen data is improving the quality of TV programming.
I guess that's the difference between you and me
Well I just read this thread, I guess I should expect the phone to ring when I get home? God I hope so. I want in!!!