Jay Leno is killing NBC

Discussion in 'Now Playing - TV Show Talk' started by Turtleboy, Oct 8, 2009.

  1. Oct 8, 2009 #1 of 2005
    Turtleboy

    Turtleboy Well-Known Member TCF Club

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    http://www.mediabuyerplanner.com/entry/45610/nbc-affiliates-lose-viewers-following-leno/

    The New York NBC 11pm news is FOURTH in the market, behind the Spanish language channel.
     
  2. Oct 8, 2009 #2 of 2005
    Alfer

    Alfer New Member

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    Because his show STINKS...plain and simple.
     
  3. Oct 8, 2009 #3 of 2005
    Turtleboy

    Turtleboy Well-Known Member TCF Club

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    But even if it were "good" it's not a 10PM show.
     
  4. Oct 8, 2009 #4 of 2005
    betts4

    betts4 I am Spartacus!

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    Yes and many others agree.
     
  5. Oct 8, 2009 #5 of 2005
    zaknafein

    zaknafein Shorthanded

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    Yeah, but it's cheap, and that's apparently all NBC cares about. Except in the O&O markets, the loss of local news viewers means nothing to them.

    It'll take an affiliate revolt to change anything. (which, with numbers like that, is bound to happen sooner or later.
     
  6. Oct 9, 2009 #6 of 2005
    Hexerott

    Hexerott New Member

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    Winner, winner, chicken dinner!!!!!!
     
  7. Oct 9, 2009 #7 of 2005
    realityboy

    realityboy Well-Known Member

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    I knew it would be bad, but I actually expected it to be considered a success since it is so cheap. Seems like the local affiliates were right about not wanting to show it after all. I really see them turning this hour back over to the affiliates rather than try to fill it themselves if/when the Leno show ends.
     
  8. Oct 9, 2009 #8 of 2005
    MickeS

    MickeS Well-Known Member

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    I still watch it and like it. But I can see why local news might suffer - this show feels like an evening ender, not a lead-in, for obvious reasons. I never watch the local news anyway, though.
     
  9. Oct 9, 2009 #9 of 2005
    StacieH

    StacieH betativowho??

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    Not the least bit surprised. I felt it was a bad decision from the get-go. I stopped watching the Tonight Show years ago, and haven't seen any of the new show.

    I'd rather watch reruns of Law and Order at 9 p.m. than his show...
     
  10. Oct 9, 2009 #10 of 2005
    terpfan1980

    terpfan1980 It's Just TV TCF Club

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    Keep on tankin'

    (Maybe it'll bring the value of NBCU down that much more so Comcast or Liberty Media can snap it up even cheaper...)
     
  11. Oct 9, 2009 #11 of 2005
    Turtleboy

    Turtleboy Well-Known Member TCF Club

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    I'm a little worried about Comcast. I think they want to kill Hulu. Or at least charge for it.
     
  12. Oct 9, 2009 #12 of 2005
    IndyJones1023

    IndyJones1023 Auteur

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    LOL, I knew this would happen. I don't know how executive could have thought this was a good idea.
     
  13. Oct 9, 2009 #13 of 2005
    Enrique

    Enrique Well-Known Member

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    (In Mr.Mcmahons voice) "NBC screwed NBC". No, but really, NBC made the deal and all the blame should be on them, not Jay.

    Long before Jay, NBC was still in 3rd/4th place and was still cancelling great shows and making dumb moves.
     
  14. Oct 9, 2009 #14 of 2005
    ElJay

    ElJay Active Member

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    NBC has been and is too googly-eyed over Leno. His show has no point other than to keep him from defecting to another network and competing against Conan. The "it's cheap" philosophy will lead NBC down a path of self-destruction, but that's fine by me.
     
  15. Oct 9, 2009 #15 of 2005
    retrodog

    retrodog King Button Pusher

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    At the gun...
    Agreed. I thought it was the biggest BS move I'd heard of in quite a while... Quitting to let Conan take over the Tonight Show and then coming back later to do a show at 10:00 (9:00 central). What a total crock. I'm glad to see them getting their butts spanked in the ratings. That time slot is reserved for the post-primetime serious and gritty stuff that they can't show at 8:00. People aren't interested in wasting that time on silly-a$$ crap like Leno. They want to watch that kind of stupid stuff later, while they're trying to fall asleep. :D
     
  16. Oct 9, 2009 #16 of 2005
    MickeS

    MickeS Well-Known Member

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    I think that's the problem here - that they DO watch it and then fall asleep. :)
     
  17. Oct 9, 2009 #17 of 2005
    aaronwt

    aaronwt UHD Addict

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    But at an estimated $300 million to $500 million profit for leno, it was a good move for the network moneywise. Although not good for the affiliates with the news that follows and the lower viewers. Hopefully they will seriously consider moving the local news to 10pm and having Leno start at 10:30 or 10:35. Supposedly NBC is considering it, but nothing would probably happen until 2010.
     
  18. Oct 9, 2009 #18 of 2005
    Steveknj

    Steveknj Lost in New Joisey TCF Club

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    I think a show like his appeals to the senior crowd, so you are right about that!! If they wanted to go cheap, their best bet would have been to put a gritty, more adult type of reality show. As much as I hate them, it probably would have been more successful than this. Talk shows are for late night, as they are perfect for falling asleep to.

    So predictions...where does NBC go from here? Cancelling their poster boy could make for some interesting scenarios, like Leno jumping to Fox for a latenight show, and Conan moving to third place.
     
  19. Oct 9, 2009 #19 of 2005
    Fish Man

    Fish Man Phish Food

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    I think everyone on the planet except the programming execs at NBC thought that a nightly 10:00 PM (9:00 PM central) comedy/talk/variety show staring Jay Leno was a guaranteed embarrassing disaster.

    What a surprise, the entire rest of the world outside of NBC's programming planners was right! :rolleyes:

    "Retired" should mean "retired."
     
  20. Oct 9, 2009 #20 of 2005
    MickeS

    MickeS Well-Known Member

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    I read that the ratings for Leno are down 25% (41% in 18-49 demo) compared to last year's scripted NBC shows in the same time slots. I don't think that's a disaster for NBC, as I'm sure they expected lower ratings, and this show costs less. The reason NBC did this in the first place was that they were desperate and bleeding money. The alternative never seemed to be to keep 5 hours of scripted programming in this time slot, but to give it over to the affiliates like Fox does.

    But for the affiliates, it seems like a problem. I don't know that a just slightly higher rated drama would make that much of a difference though, I think the main source of the problems for them is that they are NBC affiliates. ;)
     

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