Advertisements I understand your point. Yes, It was mostly a joke. Of course I want everything and to pay close to nothing. However, I also don't want to pay a lot and get a little or something that is 1/2 baked, or has many open issues with it. Besides, I look at it like cell phones and game consoles. Tivo get's their money on the back end. W/ Advertising, Monthly Subscriptions, I assume kickbacks from Hulu, Amazon, and more. So yes, I do expect TiVo to subsidize my hardware if they want to lock me in for long term contracts. If a $80 ROKU / WDLive Box can do 60% of what I'm asking I don't think the price moves up to $1000 because Tivo layers a nice front end on it and sticks a hard drive in it. If a new unit cost $300 + $300 lifetime, and it costs them $1000 to produce (which I doubt), then they should be able to get $100 + a year from advertising and other revenue for a break even in a few years. I don't assume that my brand new super cellphone that comes free with a 2 year contract really costs $0 to produce either.