iPhone Vs TiVo S3 Marketing and execution

Discussion in 'TiVo Series3 HDTV DVRs' started by MediaLivingRoom, Sep 7, 2007.

  1. doormat

    doormat Member

    Sep 15, 2004


    Preface: I own a TiVo HD and an iPhone 8GB. I waited in line 8 hours on June 29th to get an iPhone.

    You have to remember Apple is a media darling. Steve Jobs could fart and you'll hear about how great it is from the fanboys. You think the media wants to report on TiVo? TiVo is taking money out of their coffers by skipping ads.

    Regarding the price, Apple did what it had to do. If Apple priced it at $400 on release day, demand would have outstripped supply, and we'd be in the same place we were with the xbox 360 launch - phones ebaying for $$$$$ and supply channel problems.

    By bumping up the price to $600 we still had speculators but not nearly as many as one would have expected. And now those speculators who didn't sell their phones (and were hoping for a christmas rush to ebay them for a profit) are now $200 in the hole per phone. The lines were long but most apple stores just about sold out (AT&T stores sold out quickly but they had small allocations). Supply was on and off for the first week or so but after that it was smooth.

    In addition, there would have been no way people would buy a $600 iPhone vs a $300 iPod touch.
  2. MediaLivingRoom

    MediaLivingRoom New Member

    Dec 10, 2002
    bottom line..

    Apple iPhone
    - 1 Million sold so far.
    - Making profit.
    - Stock price is great.

    TiVo S3:
    - How many S3 are sold? Can someone find out?
    - Losing money, year over year, fake breakeven point. read the reports.
    - Stock price FLAT.

    Someone at TiVo needs to step up. It's a great product with poor marketing.
  3. MickeS

    MickeS Well-Known Member

    Dec 26, 2002
    What, the antenna people didn't sell you on another TiVo? :)
  4. Fofer

    Fofer Bo55man69

    Oct 29, 2000
    Ooooh! The iFart!
  5. ZeoTiVo

    ZeoTiVo I can't explain

    Jan 2, 2004


    comparing a very cool new cell phone/pda to a DVR. The markets are just not the same
  6. classicsat

    classicsat Astute User

    Feb 18, 2004
    Ontario Canada.
    2. Get Shanan or somebody to make Steve Jobs like presentations of new products.

    3: Make other products, and sell at actual price.
    (like a PMP), and a TiVocast only box.

    4: Get into the content selling business directly.

    Bottom line, TiVo and Apple very have different business models, so have to market differently.
  7. jchapman

    jchapman Member

    Mar 29, 2005
    Putting aside the pricing issues (not really "marketing" in my book), I think TiVo can learn a lot from Apple's lead. Consider the iPhone television ads; they simply demonstrate how to use the 4 or 5 standout features of the device. Just by watching the ads, people know how and why to use the iPhone. On the other hand, TiVo has idiots with antenna on their heads who say "my tivo gets me". What does that even mean? I suppose if the "caveman" tv series succeeds (god help us) maybe the antenna heads can get their own show, but the ads have maybe 5 seconds of someone typing "baseball" and that's it. Am I supposed to identify with these people and get interested enough to go find out why I should bother?

    If Tivo wants to hook new customers, take 25 seconds to show off swivel search. 25 seconds to show off movie and tv downloads. 25 seconds for tivo-to-go and multi-room-viewing. One ad, one feature; show off the ease of use and functionality. These are the things that justify the extra expense over the cable DVR.

    Of course I own three Tivos and no iPhone, so technically the Tivo marketing is working and the Apple marketing isn't, but that's more due to iPhone cost and my own research into home entertainment devices, than Tivo marketing... I hate the current Tivo ads.
  8. EVizzle

    EVizzle ^^MacGvyer^^

    Feb 13, 2005
    St. Paul, MN
    How about planning "Tivo Events" like the Jobs speeches? Couldn't the release of TTG on the S3 have been a press release instead of a "hey guys, TTG is coming" post... maybe turn it into an ad so people can transfer their HD footage to a portable device and how they can't do that with a cable dvr.

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