How much money each show earns for its network

Discussion in 'Now Playing - TV Show Talk' started by WhiskeyTango, Nov 10, 2011.

  1. WhiskeyTango

    WhiskeyTango New Member

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    This link shows by night, time, and network, the cost for a 30 second ad for each show. Never realized there was such a big difference between the haves and the have nots. What's not surprising is the CW holding 8 of the bottom 10 spots. Sunday Night Football must be the one program keeping NBC alive making over $24 million per game (if I did the math right).

    Top 10
    1. Sunday Night Football - $512,367
    2. American Idol (performance show) - $502,900
    3. American Idol (results show) - $468,100
    4. X-Factor (performance show) - $320,669
    5. X-Factor (results show) - $283,034
    6. Glee - $267,141
    7. Family Guy - $264,912
    8. Simpsons - $254,260
    9. 2 1/2 Men - $252,418
    10. Modern Family - $249,388


    Bottom 10
    10.Chuck - $50,441
    9. Gossip Girl - $50,304
    8. Ringer - $47,741
    7. Hart of Dixie - $47,406
    6. Secret Circle - $45,970
    5. Dateline - $39,610
    4. 90210 - $38,576
    3. H8R - $34,743
    2. Supernatural - $32,477
    1. Nikita -$29,374
     
  2. jsmeeker

    jsmeeker Notable Member TCF Club

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    i'm surprised Simpsons and Family guy is in the top 10.

    Where the heck is something like NCIS?
     
  3. GTuck

    GTuck ClownPrinceofCrime

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    Better age crowd that actually buys stuff watches the Simpsons and Family Guy. The old people that watch NCIS don't buy anything.
     
  4. billypritchard

    billypritchard Embiggener

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    NICS has a lot of people watching it, but not as high numbers in adults 18-49, the big spending group.
     
  5. jsmeeker

    jsmeeker Notable Member TCF Club

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    hmmm... I would think that show would do better in that demo.
     
  6. LoadStar

    LoadStar LOAD"*",8,1

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    NCIS skews older and male, I believe. (Females are generally considered a more desirable demographic.)
     
  7. jsmeeker

    jsmeeker Notable Member TCF Club

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    Hmmm... I thought males like to be free wheeling spenders..



    Anywho..

    I think this information is more interesting than raw, total ratings numbers. It really is about making money more than anything. But some of those low earning shows have run for several seasons. Gossip Girl, 92010.

    Are their productions costs that low?
     
  8. rondotcom

    rondotcom I Like To Watch

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    There's more of us than you, Sonny
     
  9. Ment

    Ment Well-Known Member

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    Only the single ones. ;)
     
  10. WhiskeyTango

    WhiskeyTango New Member

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    I think it's more that the CW is willing to operate at a loss given that they are owned by Warner Bros and CBS. The CW was intended to make money via DVD's and such. From this article:

    The deal could be worth up to $1 billion. Netflix is paying $600k per episode of Gossip Girl.
     
  11. LoadStar

    LoadStar LOAD"*",8,1

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    Although in this country the male is still predominantly the primary wage earner, the female is most often in charge of the household finances, and is often the decision-maker for purchases.
     
  12. WhiskeyTango

    WhiskeyTango New Member

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    Actually the male demo is more desirable, which is why the CW has such low rates for the female centric audience. Hence the higher costs for ads during the Sunday night lineup (Simpsons, Family Guy, Football) which tend to skew more towards males.

     
  13. LoadStar

    LoadStar LOAD"*",8,1

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    That must have changed since the 90's, because all of my marketing and consumer behavior classes taught that the female demographic was still the more highly desired. A couple of papers and articles from the 90's that I was able to find seem to back that up.
     
  14. astrohip

    astrohip Well-Known Raconteur TCF Club

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    It's not really who spends the most, it's who is the most influencable (sp? word?). A sixty year old may spend more than a 20 year old, but they tend to be loyal consumers, and aren't swayed by advertising as much as the 20 yr old. You spend your advertising dollars where they can have the most impact, on a swayable audience.
     
  15. cheesesteak

    cheesesteak Meh. TCF Club

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    I watch four of the bottom ten.
     
  16. mwhip

    mwhip All better

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    This is probably why we are still single but have you ever seen women spend money? It is crazy.

    That is why right now the biggest demographic advertisers want are girls 13 and above.
     
  17. jsmeeker

    jsmeeker Notable Member TCF Club

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    Then why does Gossip Girl not earn more?


    Maybe it's just a bunch of dudes like me watching... :cool:
     

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