How I met your mother digital product placement

Discussion in 'Now Playing - TV Show Talk' started by scsiguy72, Jun 10, 2011.

  1. scsiguy72

    scsiguy72 OTA Only..Free TV

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    California Guy
    How I met your Mother is in syndication here on a few different stations, and I watch a lot of the past episodes every day. One thing I have noticed that I don’t remember seeing on any other syndicated show is the insertion of digital product placement.
    They often advertise upcoming movies and some CBS shows. On billboards in the background I have seen Green Hornet posters (with opens on January 14th) And other product placement signs that I am sure were digitally added in syndication.

    Have other shows done this in the past?
     
  2. ClutchBrake

    ClutchBrake Pass the gravy!

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    Orange...
    I haven't noticed it on television shows but have in video games. Rainbow Six: Vegas in particular. The outdoor billboards and indoor movie posters would change reflecting upcoming movie releases and such.
     
  3. LifeIsABeach

    LifeIsABeach Active Member

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    I watch the reruns all the time. I'll have to start paying more attention to the background.
     
  4. scsiguy72

    scsiguy72 OTA Only..Free TV

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    California Guy
    Today on Barney's Computer screen was a large green web page for txtl8r.com
     
  5. sieglinde

    sieglinde Active Member

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    Weird.
     
  6. dtle

    dtle Well-Known Member

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    DFW
    I remembered when this technology was introduced in the news about 5-10 years ago. One poster (from a different forum) commented that he didn't "want to see a Verizon Billboard ad when watching early season reruns of Law and Order".

    (Verizon was created in 1997, L&O started in 1990)
     
  7. WhiskeyTango

    WhiskeyTango New Member

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    I haven't seen it on the show but I assume it's similar to the tech used to superimpose ads on the glass at hockey games for the TV audience?

    [​IMG]
     
  8. MikeAndrews

    MikeAndrews Registered abuser

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    Northern...
    And although some have the old tech of rolling banner, the billboard behind home plate at Wrigley Field is just a green screen for the TV camera. You don't see the ads in the park.
     
  9. DevdogAZ

    DevdogAZ Give 'em Hell, Devils

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    I think most of the MLB parks now have the green screen ad behind home plate, or at least for national broadcasts they turn it into one.
     
  10. scsiguy72

    scsiguy72 OTA Only..Free TV

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    California Guy
    The other day I came across this article that explains what they are doing now with reruns and product placement.

    If you’ve watched syndicated reruns of sitcom How I Met Your Mother lately, you might have been startled to see advertisements for very current movies such as Bad Teacher and Zookeeper in episodes that originally aired as early as 2006, long before those flicks were made.

    Digital Product Placement
     
  11. Gromit

    Gromit Well-Known Member

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    I love how the company selling the ads and the company inserting them into syndicated episodes think it looks so natural. I've only seen the 2 still images posted in the linked story, but it looks out of place and distracting to me.
     
  12. scsiguy72

    scsiguy72 OTA Only..Free TV

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    California Guy
    I just grabbed an episode yesterday and found this at about 10:00 in.

    Also on the same episode was a Large KFC ad on both sides of a mailbox on the street corner

    [​IMG]
     
  13. YCantAngieRead

    YCantAngieRead Not Entirely Current

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    Interesting that they're movies featuring cast members.

    I haven't seen this yet, but even the screengrabs annoy me.
     
  14. LoadStar

    LoadStar LOAD"*",8,1

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    I think it's mostly for national broadcasts. I haven't seen it much at all on any of the regional sports network broadcasts.
     
  15. Amnesia

    Amnesia The Question

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    Makes sense. If you like the actors, you might be tempted to go see other work that they're in...
     
  16. aindik

    aindik Well-Known Member

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    Philadelphia...
    But, within the context of the show, an actor named Jason Segal doesn't exist. Yet there's an ad for his movie.

    If he did exist, he'd be the be all and end all of the ongoing doppelganger plot line. :)
     
  17. Einselen

    Einselen ɹǝsn pǝɹǝʇsıƃǝɹ

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    Valid point but the writers are not the ones who placed the ad in there. It be a different story if those ads were placed in there as part of the story line. This is why many will not watch the teasers for the next week's show, the writers did not create the teaser, the marketing people did.
     
  18. retrodog

    retrodog King Button Pusher

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    At the gun...
    Those things are totally ineffective. They wouldn't work on anyone with an IQ above that of a house plant.

    Now is it dinner time yet? I'm really hungry for subway sammich.
     
  19. Amnesia

    Amnesia The Question

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    Now do you mean a sandwich in the HIMYM sense?
     
  20. sieglinde

    sieglinde Active Member

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    Sebastopol, CA
    I hope they never do this to movies because many movies take place in a particular time and place and a well done movie does not have anachronisms in it.

    At least in a sitcom, I may not even notice this stupid stuff.
     

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