Advertisements Why doesn't everyone subscribe to HBO, thereby getting hbo max for free? I subscribe to hbo max and was thinking I would like to see hbo on my tivos. Then I checked and hbo on Xfinity is 720p so I ain't missing much. But there are times I just want to channel surf without going to streaming. Hence my question...why aren't we all getting hbo on cable (or whatever) and get the streaming service free.