I'll preface this comment by saying that I am NOT a Twitterer (is that a word?) I watch quite a few USA Network shows and I noticed that on just about all of them, during the ENTIRE length of the episode, there's #name_of_show" on the bottom left of the screen. And occasionally, when some event happens on the show, they put something like "Should so and so help do this" or something similar. I find this all incredibly distracting and totally unnecessary. Just by coming here and discussing TV shows, this type of thing gets discussed, no prompting at all. But obviously there's money to be made by having your viewers go to the twitter site, so that's why they are leading you there. But, do they NEED it up through the entire show? Do they need to TELL you what to discuss?