http://techcrunch.com/2011/10/28/just-lipstick-on-a-pig/ I found the following paragraph from the Tech Crunch article very interesting.... "Think of the TV & Movie app as a new guide. It attempts to bring together cable/satellite content with programming from the major paid streaming services. Better yet, its smart, presenting results based on viewing history and preferences. Say you want to watch Boardwalk Empire. The guide presents all the available viewing options: Your TV providers HBO channel naturally, but also HBO Go, and Netflix or Amazon if theyre available. This information is presented in a gorgeous grid view enhanced with cover art and additional information. During a chat I had last week with Google TVs head, Mario Queiroz, he indicated that the teams goal is to provide an API for this service with the intent to improve the search experience even more."