From a TiVo email earlier today. For TiVo box purchases directly from TiVo. UPDATE: Also will work for purchases at Best Buy (for those wanting immediate gratification) and Amazon.com (see Ted_TiVo's comment below). Buy a TiVo and Get a Free Echo! | Amazon Alexa Promotion | TiVo A nice offer, especially if buying a Roamio OTA VOX.