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Discussion in 'Now Playing - TV Show Talk' started by dswallow, Aug 3, 2006.
Serenity was one of, if not the, first title announced for the HD-DVD format.
Promotion was indeed lacking compared to other movies, and the commercials didn't sell the movie well. But I recall seeing them in a few prime places, like during Survivor and CSI.
I remember seeing ads for Serenity in Entertainment Weekly, and could swear there was even a DVD with the movie trailer in one of the issues. That's got to be expensive.
I also remember full page ads in Long Island Newsday. Granted, it's a paper is in the NY metro region, but it's still a "local" paper, so if ads were placed here, I'm sure there were ads in other local papers.
I did not know that serenity did not make money. That is to bad I was hopeing for a sequel.
Just got done watching http://www.donetheimpossible.com/index.php it was a good follow up for Firefly.
I love firefly. Best scifi ever made.
It didn't make money at the box office alone. DVD sales are part of the equation though, and based on that, it did make money. How much? We don't know.
Yes, it was the first HD-DVD (not Blu-Ray) release, and thus, the first movie ever released in an HD disc format.
I *do* get UHD.
Go figure - I don't get Universal HD. Although, I do encourage the efforts to get the TiVo Series 3 out soon.
Yeah, basically Universal bet the farm on the strength of their fan-based "guerilla marketing" campaign. I'm not sure if they were dazzled by the reaction at the heavily fan-seeded "test" screenings, or if it was a deliberate experiment, or possibly they were caught up in a weird "new economy" hype flashback? Probably all of the above to varying degrees.
Anyway, the formal marketing was pretty un-memorable (the kiss of death for advertising), right down to the vague slogan that sounded like it was recycled from the X-Files movie. IMHO they would have been better off sticking with the original "Can't Stop the Signal" slogan; at least then people would be left wondering [Keanu]"What is The Signal?"[/Keanu]