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Discussion in 'Now Playing - TV Show Talk' started by dswallow, Aug 3, 2006.
Man, I hope they rerun them later. I won't have an HDTV 'til next year.
Get an HD DVR from your cable company now (or at least, shortly before they start showing the episodes) and record the episodes... that way you have them available when you get your HDTV.
Still too much money.
Well then... find a pimp, make money, then buy the HD DVR and ultimately an HD display.
Sure thing sugar.
I need an HD Tivo too for this. WOnder if i can talk DTV Reten to hook me up free.
Me: "Yeah, I need an HD Tivo please before Sept 24th."
Them: "Oh, you are one of those FireFly fans arent you?"
Me: "Uh, yes. Why?"
Them: "I've already had like 50 calls from people wanting the same thing."
NBCUniversal already have the rights to air the existing episodes of Firefly when they bought them for airing on SciFi channel, that's why they are handling the conversion.
It's a pity that the Murdoch empire are too tight #$%ed to relinquish fulll rights to the format, name etc. to allow someone else to risk their money continuing with the show.
Hmm, I hope get UHD.
Yeah, me too. Curses to you guys for making me remember to check.
Serenity/Firefly is obviously making someone money or Universal wouldn't be investing more time and money.
It was easily the best sci-fi movie released last year, and that includes the Star Wars debacle in which the best part was knowing that it was finally over. Although I'm sure George Lucas will live long enough to sink the franchise to new depths.
The total production costs for the Joss Whedon film was $39 million with a rumored advertising cost at approximately another $10 million making the total out of Universal's pocket at around $49 million. The total U.S. theater box office take was a disappointing $25 million with international theatrical sales fairing little better at $13 million leaving Universal in the red for a whopping $28 million when taking into account that studios receive around 55% of total ticket sales.
All DVD reports up to January 31st are in and it looks like over 2 million DVD's have been sold and VideoBusiness.com, an organization that tracks video rental information, announced that Serenity has made $9 million in DVD rentals alone.
I think that "rumored" $10 million is rather high. I'd be surprised if it's even half that, based on the (non-)visibility of the promotional campaign.
I've only seen part of an episode, and didn't care for it. Maybe if I watch it from the beginning and in HD it will be better.
Can't Stop the Signal!
Hold on there! Are you implying that the studio may have cooked the books to increase their profits while limiting the payout of incentives due to the film makers and actors? That's absolutely unheard of in the business. Listening to the studio heads you'd think they never made a dime on any movie released.
Heh... while amusing, not sure where you got that from my comment.
I was just pointing out that the "rumored $10 million" has never been confirmed by the studio. The studios rarely break down earnings that far, and rarely mention how much they spend on promotions.
In the case of "Serenity," we know how much production costs were ($39 million) and how much the international box office take was ($38 million or so). I know the studio never has released their promotions budget, and I don't think they have released home video take. For the home video take, it's fairly easy to estimate, but for the promotions budget, all we have to go on are vague rumors.
I'm too lazy to google this, but my distinct memory is that when one of the first Blu-Ray players was released earlier this year, it came with several Blu-Ray movies, one of which was Serenity. So the Blu-Ray version of Serenity is already out there. If Universal did some kind of deal with Fox then following the Serenity Blu-Ray release with a similiar HD version of Firefly makes sense.
Since all we can go on is anecdotes, let me just say that I was keeping my eyes and ears peeled, and the only "promotion" I ever saw were some 30 second TV spots on syndicated shows on my local Fox affiliate (syndicated Simpsons episodes, I believe, ie, reruns), only a few spots shown the week that Serenity was to be released. That's it. I have no idea how much that cost, but it was the bare minimum effort they could have made (apart from doing nothing).
I saw a ton of theatrical trailers, and a ton of print ads. My impression (admittedly skewed by the fact that I don't watch TV commercials (30-second skip)) was that they were pushing the hell out of it.
The problem with the promotions is that they weren't that good. I'm one of those who never watched the TV show, and when I saw the previews, for some reason I wasn't interested in seeing the Movie at all.
Once I watched the TV show on DVD, I wanted to see the movie.
I can't really explain why I didn't want to see the movie, but I guess it was one of those things where I didn't think a failed TV series, would make a good movie.
I was wrong.
Yes and that's the problem with anecdotal evidence. I seldom go to movies so I never see the theatrical trailers (how much do those really cost, anyway?) and since broadband internet came along I read very little in the way of print publications. I do keep an eye out for promos and ads that interest me when I am fast forwarding through TV shows. What looks like "pushing the hell out of it" to a dedicated fan looking forward to his cult show, may look like a small budget, fairly minimal marketing effort to a Hollywood exec.
I have no idea how to guess how much their marketing effort really cost them. So far all we are talking about are some TV ads on cheap syndicated TV airtime (for one week only), some print ads, and some theatrical trailers (which probably are shown free in some kind of arrangement with the theaters; ie if they want to show Universal movies they aren't going to be charging Universal anything to show a theatrical trailer for an upcoming Universal movie).
So your guess is probably as good as mine; I just doubt the dollar amount of the marketing effort was high enough to effect Universal's bottom line when it came to overall profits. I think they made more money than some of the pessimists think they made. Not a lot, but enough to keep Universal interested.