Advertisements Imagine making this elevator pitch to sell an investor on your startup. Were developing a video delivery service that provides literally hundreds of channels. Sure well carry the big networks, but mostly well be offering niche outlets that only a tiny fraction of our customers will want to watch. Our subscription prices will include rental fees for low-cost hardware like modems, set-top boxes and remote controls. We also plan to build in annual rate hikes that outpace inflation by about, say 400%. And for good measure, our arrangement with the creators of the content that we distribute will ensure that every couple of years well be locked in contentious and public renegotiation rights that interrupt service for our customers. If all goes as planned, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry. Forbes magazine- 10/14/2013 Cable TV Model Not Just Unpopular But Unsustainable Personally, I think that this year might be critical. We already know about Over the Top HBO and Showtime and Sling TV. I truly don't understand why they don't put show on VOD the day before they are first seen on linear TV (instead of the day after). The broadcast networks are getting credit from advertisers for VOD watching. Why not give a minimal "value added" to cable?