Discovery to turbocharge HD Theater with new name: Velocity

Discussion in 'Now Playing - TV Show Talk' started by CraigK, Apr 14, 2011.

  1. CraigK

    CraigK (unspecified)

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    INTRODUCING VELOCITY A TURBOCHARGED NETWORK FOR AN UPSCALE MALE AUDIENCE

    Coming in Late 2011, Velocity Upgrades HD Theater's Car Programming with Diverse New Original Series and Specials

    Get ready for a new turbocharged channel in 2011: Velocity, an upscale male lifestyle network, will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres. Hit series currently on HD Theater; including INSIDE WEST COAST CUSTOMS, MECUM AUTO AUCTIONS, CAFÉ RACER, and CHASING CLASSIC CARS, will be pillars of the Velocity primetime lineup. By offering world-class production values and picture quality, Velocity will continue HD Theater's reputation for stunning visuals, established when it became the first-ever all-HD network in 2002.

    "Velocity continues Discovery's tradition of maximizing the value of each of its cable platforms. It is going to be a game changer when it officially joins our portfolio of U.S. networks later this year," said David Zaslav, President and CEO of Discovery Communications. "As the first network devoted to the upscale men's market, Velocity will be a hub for viewers within this key demographic, as well as the wealth of advertisers that target them."

    Velocity's programming will be character-driven, dramatic and engaging. From multi-million dollar auctions and incredible auto makeovers, to high-stakes gaming and insider guides to "the good life," Velocity will touch on all the subjects that appeal to the upscale man. The on-air look and feel of Velocity will be both timeless and timely, from its neo-classic logo and graphics package, to its prominent usage of rock and roll music.

    "In the same way that a car once defined the person who drove it, Velocity will define the viewer who watches it, " said Robert S. Scanlon, Senior Vice President of Velocity. "Whether you are a car aficionado or just someone who prefers fast-paced, high-stakes television, Velocity will become a must-have entertainment destination."
     
  2. LoadStar

    LoadStar LOAD"*",8,1

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    Figured it was only a matter of time before HD Theater rebranded to something or other. It was really started to be a station to help demonstrate high definition. Now that everyone knows what HD is, and now that there are so many other 24/7 HD channels, there really isn't a point to HD Theater.

    I personally haven't watched that channel for some time. Last time I checked, it was all years old programs from other Discovery networks.
     
  3. SteveInNC

    SteveInNC Active Member

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    I watch it sometimes for random stuff. I really like that they run Sunrise Earth without commercials. Another channel has the series too, but drops commercials in pretty often, really breaking the mood of the thing.
     
  4. Frylock

    Frylock Well-Known Member

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    Just West...
    I watch a few programs on their. Some are new, and some are re-runs of older shows that I missed the first time around.

    It seems like American Chopper is moving to Velocity. From Discovery to TLC, back to Discover, and now to Velocity. The show just keeps going and going...
     
  5. JLucPicard

    JLucPicard Active Member

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    HD Theater isn't becoming Velocity, is it (i.e.just a name change)? Isn't Velocity a whole new channel? I haven't watched HD Theater for a while, but they show a lot more than what will be Velocity programs, right?
     
  6. LoadStar

    LoadStar LOAD"*",8,1

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    Yes, it is becoming Velocity.

    (Or, as another perspective, HD Theater is going away, and they are using the channel slot for Velocity. Same net result... if you get HD Theater currently, you will get Velocity instead.)
     
  7. Frylock

    Frylock Well-Known Member

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    Just West...
    Yeah, HD Theater is going away. It seems that what 'Velocity' is is what HD Theater is for the most part today. It seems there will be some changes, but not that many... Maybe this will lead to more new programs on the network.
     

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