Advertisements Which is what, three million people? How many of these things do you think TiVo intends to sell at this price? If they hit 50K this year, Tom Rogers will be dancing in the street. No disagreement on any of that (except the part about the OP). TiVo has not made a big marketing push with the S3 yet, preferring to allow the TiVo faithful to fight the cablecard battle with the MSOs and work out the bugs. And their existing customer base is going to continue to be a good source of customers as time wears on and the price drops. But for now, the target market is people who don't mind spending money on top quality AV products, and TCF just isn't representative of that group.