Advertisements TIVOOGLE PASSES DIRECTV AND COMCAST IN REVENUE ALVISO, CA (UP) - Content facilitator Tivoogle today announced their third quarter earnings, and for the first time in company history, revenue has surpassed that of one time content provider giants DirecTV and Comcast. "The past six years have brought forth more change in how people watch TV than in the previous 75, including the years when Tivoogle, then just Tivo, was simply a company that licensed software for DVRs", said Tivoogle CEO John McGowan. "The shift to obtaining content via the Internet versus through satellite and cable wires is the number one reason." he added. As little as six years ago, television content was primarily fed into viewer's homes through satellite dishes or cables, but in 2006, on the heels of Apple's effort to deliver programming to iPods, as well as the rapid proliferation of DVRs, allowed consumers to choose WHEN they received their content, versus having one chance when the content was broadcast. Consumer rights activist Venkat Ramamurthy was not surprised at Tivoogle's revenue announcment. "From my perspective, if 60 Minutes first broadcasts at 7:00, I don't necessary need to have it recorded at 7:00 if I'm not going to watch it until several hours later, or even the next day. I'm perfectly content with telling my DVR to obtain the show off the Internet as soon as possible after it's first made available. This way all I need is my Internet connection and a subscription with a content facilitator like Tivoogle to handle the logistics. Unless I really need to watch the show Live, which is rare, I'm just fine with this, and so are many viewers as the shrinking subscriber numbers to cable and satellite companies attest." Cable and Satellite providers, who also branched into Internet service providing, tried in such desperation to save their content provider business that they undermined their own potential offerings as content facilitators, allowing Tivo to rise from the fifth foot of the grave and later merge with Internet giant Google. "We knew the content distribution would eventually shift to an Internet model, and that's why you'll notice that we began to differentiate ourselves from simply a DVR company many years prior to 2006. We were in the right place at the right time, and to toot our own horn, we put ourselves there intentionally. We didn't merge with Google for the heck of it." further added CEO McGowan. "While Comcast and DirecTV weren't monopolies, they foolishly acted like them just as the disruptive technology of Gigabit Internet arose, allowing an hour's worth of programming to be delivered to a set top box in less than a minute. But this is usually how monopolies die. Unwillingness to accept a changing business model." Tivoogle's stock rose to $198 in after hours trading. Comcast and DirecTV saw losses to $1.38 and $0.94, respectively.