Daily Ratings thread

Discussion in 'Now Playing - TV Show Talk' started by astrohip, Apr 23, 2012.

  1. Feb 6, 2013 #641 of 2557
    WhiskeyTango

    WhiskeyTango New Member

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    Which is exactly why younger people are a more desired target. They can get to the older crowd anywhere. Anyone who can provide more of those scarce younger folks is more attractive.
     
  2. Feb 6, 2013 #642 of 2557
    lodica1967

    lodica1967 Member

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    There was a showing of the episode online (legally) and on demand before it aired. I am sure most people didn't watch it a second time the night it aired.

    I wonder how they figure in those folks for ratings? I bet next weeks ratings are higher.
     
  3. Feb 6, 2013 #643 of 2557
    Azlen

    Azlen Well-Known Member

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    A scarce demographic is also why football can charge a premium for ad rates. Of course they can charge a lot because they get a big audience in general but advertisers who are wanting to reach a blue collar male demographic (beer, trucks etc.) have to advertise during football games because that demographic is much harder to reach than some other groups. Groups that watch the most tv are usually the cheapest to advertise to because you can reach them easily.
     
  4. Feb 7, 2013 #644 of 2557
    Steveknj

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    You can advertise to them all you want, if they don't have the money to spend on what you are advertising, it's worthless. Which is why advertising a movie to them works, but advertising a BMW doesn't. The question is, is it worth that much to the movie studios, about twice what an ad costs for a show that skews older to pay that much for the younger viewers. Obviously they think so.
     
  5. Feb 7, 2013 #645 of 2557
    Steveknj

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    Exactly. And older people have disposable income and are more willing to spend it than older people of a generation or two ago.
     
  6. Feb 7, 2013 #646 of 2557
    Steveknj

    Steveknj Lost in New Joisey TCF Club

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    But it's a flawed strategy. You're going after the demo that is not likely to spend money. It's like trying to get blood from a stone. How much is it really worth spending double the ad rates for?
     
  7. Feb 7, 2013 #647 of 2557
    Steveknj

    Steveknj Lost in New Joisey TCF Club

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    Really? That doesn't make sense to me. I'd think the blue collar demo is the most likely to be watching TV. The NFL does well across the board in all male demos and along some female ones too (on that last note, it was interesting to see ads for cosmetics for women during the pre-game of the Super Bowl). With the proliferation of sports on TV, I'd think it would be easy to advertise to that demo. On any given Saturday, there's probably 30 CFB games on TV. There's NHL, NBA and MLB games on TV just about every night of the week and all weekend long. But I understand the demo of the sports fan and why it makes sense to advertise TO THEM. And they are of all ages and across all male demos. And it's also watched LIVE more often than regular TV shows.

    I would think group that don't watch that much TV are probably in their early 20s (a shrinking demo) or upscale professionals in their 40s-60s (a growing demo).

    I get the idea of spending extra money to advertise to a difficult demo, but, if that difficult demo is either not bothering to watch or is not spending money on your products anyway, it's a pointless waste of money. Twenty years ago it made a lot more sense than it does now.
     
  8. Feb 7, 2013 #648 of 2557
    WhiskeyTango

    WhiskeyTango New Member

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    And why do you think you know more about advertising than those that do it for a living and make a fortune doing so? Companies aren't advertising to "only" 18-49's. Like I said before, they can get older demos at anytime but there is a portion of the population that is difficult to reach and is therefore worth more to try to get at.

    BTW, who are all of these people that are not likely to spend? Maybe 18-25, those fresh out of college? That still leaves a large portion of that demo that WILL spend. Or are you saying that people from say, 30-49 are broke too? Whether you like it or not, or agree or disagree, there are companies that have spent more than you or I will ever make determining how best to spend the ad dollars and this is what they have come up with, apparently because it works for them.
     
  9. Feb 7, 2013 #649 of 2557
    aindik

    aindik Well-Known Member

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    12-24 is unlikely to spend money. 25-49 (especially 25-39) is extremely likely to spend money, and more likely to spend it on a specific thing because they saw it in an ad then is 50+.

    You can advertise to the 50+, but you need to run the ad more often than you need to for the younger person.

    At least that's the conventional wisdom.
     
  10. Feb 7, 2013 #650 of 2557
    astrohip

    astrohip Well-Known Raconteur TCF Club

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    As I understand it (and apologies for smeeks & restatements of above)...

    The reason they spend ad money on the younger demo (<49) is not just that they spend, but that they are influenced by advertising. They are more likely to switch products based on seeing commercials, and other people using products. Older demos (>50, AKA "me") may spend *more* money, but they are more set in their ways and less likely to switch brands based on ads. They have favorites developed over the years, and are tough to get off those faves.

    As for football, it has to do with the live aspect of it. Sports in general tend to be watched live, not DVR, so they pay more to get a setting where viewers can't FF thru the ads. Plus the huge numbers, and the heavy spending demos on top of that, and it's an advertisers dream.

    Personally, I'm their nightmare. I watch almost 100% DVR, skip ads 99.9% of the time, and don't watch sports.
     
  11. Feb 7, 2013 #651 of 2557
    Steveknj

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    Isn't this whole thread about how 18-49 is the only thing that matters?

    This is all my opinion. I've been reading articles about how this is a flawed strategy and it's from people in the know. I've posted them in various threads in the forum. It's not just me. Of course, I agree parts of that demo will spend, others won't. The thing is, the model that they've been using for 60 years has probably changed more in the last 10 years than in the previous 50. I think (again, my opinion) that advertising it JUST starting to leverage those changes.
     
  12. Feb 7, 2013 #652 of 2557
    astrohip

    astrohip Well-Known Raconteur TCF Club

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    I agree with this. Today's world is so different than yesterday's. Boomers are now the seniors, and our buying habits are not our parent's habits. And young people, who knows WTF they are up to?:rolleyes:
     
  13. Feb 7, 2013 #653 of 2557
    Steveknj

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    And it's not just about the boomers but the HUGE changes in technology that offer TV literally at your fingertips.
     
  14. Feb 14, 2013 #654 of 2557
    astrohip

    astrohip Well-Known Raconteur TCF Club

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    {apologies for not posting lately...very busy. And next week I will be out of the country with sporadic access to Internet. And NO access to TV.:eek::(}

    Overnight ratings for Wednesday, February 13, 2013:

    Code:
    Time    Net     Show                        18-49           Viewers
    8:00PM  FOX     American Idol               4.3     12      13.37
            CBS     Survivor: Whatever          2.4     7       8.96
            ABC     The Middle                  1.9     6       7.63
            NBC     Whitney                     1.2     4       3.58
            CW      Arrow                       1.1     3       3.26
            
    8:30PM  ABC     The Neighbors               1.7     5       5.91
            NBC     Guys With Kids              1.0     3       2.85
            
    9:00PM  ABC     Modern Family               3.8     10      10.03
            NBC     Law & Order: SVU            1.6     4       6.30
            CW      Supernatural                1.0     3       2.47
            
    9:30PM  ABC     Suburgatory                 2.2     6       6.07
            CBS     The Big Bang Theory -R      1.6     4       5.83
                
    10:00PM CBS     CSI                         2.1     6       9.13
            NBC     Chicago Fire                1.9     5       6.65
            ABC     Nashville                   1.8     5       5.71
    comments from TVbytheNumbers:

    FOX was the number one network in adults 18-49 and with total viewers.

    NOTE: TV usage among Adults 18-49 was down -5% from 8-10pm (and 8-11pm) last night.

    On FOX, American Idol scored a 4.3, down three tenths from last week's 4.6 adults 18-49 rating and the series' lowest adults 18-49 rating for a Wednesday since July 10,2002.

    On CBS, the premiere of Survivor: Caramoan: Fans vs Favorites earned a 2.4 adults 18-49 rating, down substantially from last spring's 3.1 adults 18-49 rating for the One World iteration. This is a new low for a Survivor premiere. Your predictions were far too optimistic. CSI garnered a 2.1, down three tenths from last week's 2.4 adults 18-49 rating.

    On ABC, The Middle earned a season low 1.9, down four tenths from last week's 2.3 among adults 18-49. The Neighbors was even with last week’s 1.7 adults 18-49 rating. Modern Family rebounded slightly with a 3.8, up a tenth after last week's season low 3.7 adults 18-49 rating. Suburgatory, notched a 2.2, up two tenths after last week's 2.0 adults 18-49 rating. Nashville went up a tenth to a 1.8 after last week's series low 1.7 among adults 18-49.

    ON NBC, Whitney was even with last week's 1.2 adults 18-49 rating. Guys With Kids scored a series low 1.0, down two tenths from last week's 1.2 adults 18-49 rating. Law & Order SVU, garnered a 1.6, up a tenth from last week's 1.5. Chicago Fire was even with last week's 1.9 adults 18-49 rating.

    On the CW, Arrow garnered a 1.1, up a tenth from last week's 1.0 adults 18-49 rating. Supernatural was flat with last week's 1.0 adults 18-49 rating.
     
  15. Feb 15, 2013 #655 of 2557
    astrohip

    astrohip Well-Known Raconteur TCF Club

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    my last update for a week...


    Overnight ratings for Thursday, February 14, 2013:
    Code:
    Time    Net     Show                        18-49           Viewers 
    8:00PM  CBS     The Big Bang Theory         5.4     17      17.63
            FOX     American Idol               3.6     11      12.33
            ABC     Zero Hour -P                1.3     4       6.29
            NBC     Community                   1.1     4       2.75
            CW      The Vampire Diaries         1.0     3       2.31
        
    8:30PM  CBS     Two and a Half Men          3.8     11      13.74
            NBC     Parks & Recreation          1.5     5       3.15
    
    9:00PM  CBS     Person Of Interest          3.0     8       14.83
            ABC     Grey's Anatomy              2.7     7       8.37
            NBC     The Office (9-10PM)         2.0     6       4.04
            FOX     Glee                        1.7     5       5.16
            CW      Beauty And The Beast        0.5     1       1.41
    
                        
    10:00PM ABC     Scandal                     2.8     8       8.04
            CBS     Elementary                  2.2     6       10.87
            NBC     Law And Order: SVU -R       1.0     3       3.45
    comments from TVbytheNumbers:

    CBS won the night in adults 18-49 and in Total Viewers.

    Please Note: On Valentine’s Day, overall Adult 18-49 primetime TV usage levels were down -6% week to week (34.3 vs. 36.3).

    Are these ratings solely the result of a Valentine's Day massacre? Probably not...

    On CBS The Big Bang Theory earned a 5.4, down eight tenths from last week's 6.2 adults 18-49 rating. Two and a Half Men scored a 3.8, down three tenths from last week's 4.1 adults 18-49 rating. Person Of Interest garnered a 3.0, down a single tenth from last week's 3.1 adults 18-49 rating. Elementary was even with last week’s 2.2.

    On FOX, American Idol scored a 3.6, down half a ratings point from last week's 4.1. Glee earned a 1.7, also down half a ratings point from last week's 2.2 adults 18-49 rating.

    On ABC, the premiere of Zero Hour earned a 1.3, the lowest for an ABC in-season scripted premiere ever. Your predictions were about right! Grey’s Anatomy earned a series-low 2.7, down four tenths from last week's 3.1 adults 18-49 rating. Scandal was even with last week's 2.8 among adults 18-49.

    On NBC, Community scored a series low 1.1, down eight tenths from last week's 1.9 adults 18-49 rating. Parks and Recreation earned a 1.5, down half a ratings point from last week's season high 2.0 adults 18-49. A one-hour The Office garnered a 2.0, down a single tenth from last week's 2.1 adults 18-49 rating.

    On the CW, The Vampire Diaries earned a 1.0, down a tenth from last week's 1.1 adults 18-49 rating. Beauty And The Beast scored a 0.5, also down a tenth from last week's 0.6 adults 18-49 rating.
     
  16. Feb 15, 2013 #656 of 2557
    JYoung

    JYoung Series 3

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    ABC can't get any traction in the 8-9 hour (or 7-8 for Central and Mountain people).

    1.3 means Zero Hour is crashing and burning.
     
  17. Feb 15, 2013 #657 of 2557
    Steveknj

    Steveknj Lost in New Joisey TCF Club

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    I recorded it, but I think at this point I might wait a week to watch and see how week two does. Then again, if I'm bored, I might watch it anyway :)
     
  18. Feb 15, 2013 #658 of 2557
    JYoung

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  19. Feb 15, 2013 #659 of 2557
    YCantAngieRead

    YCantAngieRead Not Entirely Current

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    Parks and rec is so gone Fter this season, isn't it?
     
  20. Feb 15, 2013 #660 of 2557
    DevdogAZ

    DevdogAZ Give 'em Hell, Devils

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    To expand on what WT said, advertisers can reach older people any time of the day. Especially during the early evening local/national newscasts and during syndicated game shows like Jeopardy! and Wheel of Fortune. They can run 5-10 ads during the non-primetime hours for the same price as 1 ad during primetime, so that's why the ad dollars during primetime are so focused in 18-49. It's not that advertisers don't care about older people. It's that they can reach them less expensively at other times.
     

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