Thought this deserved its own thread: Cox, Fairfax, Virginia, announced that beginning October 1st, it is raising the cost of a single cablecard from $1.99 to $4.50. In an across the board price increase, this is the single highest increment for a piece of equipment and the highest percentage increase for any of their services and equipment. Quote from Cox: "Due to the continuing dramatic rise of programming expenses, particularly sports programming, Cox will adjust a portion of rates associated with video and some equipment..." This cablecard increase can be interpreted many ways. It may seem obvious, but in my view Cox clearly wants to discourage present/future Cox HD/DVR renters from jumping ship to TIVO and is capitalizing on a captive TIVO audience. BTW, the price to rent a Cox HD/DVR is increasing just $.60. I summarize the cost increase below: Payment to Cox today for each TIVO HD or Series 3: $16.99 (2 digital gateway fees + 2 Cablecards) Payment to Cox 1 October: $21.59 Is Cox trying to suppress the competition by price hiking the one item they control which every TIVO HD/Series 3 owner must have to receive cable? Can other big CableCo's be far behind? Are they already there?