LOL. Nah--they don't want the $2.99/video viewing, they want the $100 Broadway ticket price. Even if the streaming revenue is coming from a worldwide audience and the Broadway ticket prices only from people coming to New York City (plus from the limited amount of touring companies). I'm sure that there also is a righteous amount of fear about video streams going rogue, "running" the investment. Despite all of this, and while I haven't read any studies, what I seem to see in practice is that the musical put into movie form (whether in movie theaters or streamed) actually advances rather than hinders the live performance and the underlying property for the future--there's nothing like real, live people enacting these things right before your eyes--and the movie can almost become an ad for the real thing.