Chiller Gets New Logo, On-Air Look; Plans To Soften Image Like Sister Channel Syfy

Discussion in 'Now Playing - TV Show Talk' started by FilmCritic3000, Oct 20, 2010.

  1. FilmCritic3000

    FilmCritic3000 Active Member

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    Well, we knew this day was coming, especially after Chiller's day-to-day management came under the aegis of Syfy in 2008. This totally reminds me of how Canada's horror/suspense channel Scream Television rebranded as Dusk - http://dusktv.ca/ - in order to attract the female demographic, minus the name change of course.

    I've also attached Chiller's press release regarding the rebranding after this Variety article.

    http://www.variety.com/article/VR1118025991.html?categoryid=14&cs=1


    http://tvbythenumber...cary-good/68925

     
  2. LoadStar

    LoadStar LOAD"*",8,1

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    *shrug* So far, Chiller has yet to really achieve any mass viewership to speak of, so I'm not surprised to see them try and broaden the audience and make it more accessible. It doesn't sound like they're doing anything as stupid as putting wrestling on it, so I'm not really bothered... yet.
     
  3. FilmCritic3000

    FilmCritic3000 Active Member

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    I agree with you. Yeah, I'm not about to stand on a soapbox and yell through a megaphone about this....yet. I'm also interested to see what other series new to Chiller will begin airing in November and beyond.

    With FEARNet's launch as a cable channel on Halloween, it'll be interesting to see how the two channels complement each other.
     
  4. FilmCritic3000

    FilmCritic3000 Active Member

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    And I like how they didn't even do their research before issuing the press release...Buffy The Vampire Slayer aired on The WB from 1997-2001 and then on UPN from 2001-2003.

    Einsteins.
     
  5. JYoung

    JYoung Series 3

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    Maybe they can start showing the new Movie Macabre.
     
  6. cheesesteak

    cheesesteak Meh. TCF Club

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    I don't think I have this channel. If I do, I'll probably never watch it.
     
  7. Cearbhaill

    Cearbhaill Garden obsessed

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    I love the programming on both Chiller and SciFi but honestly these are two of the most commercial laden channels I have ever watched.
    Yeah, I FF through it but it's still a giant pain plus they break at weird moments and ruin the flow.
     
  8. FilmCritic3000

    FilmCritic3000 Active Member

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    It's 6AM on the East Coast and Chiller has rebranded on-air.

    I like the new logo - it's very gothic looking, IMHO - and the on-air look. Time will tell if the programming improves. Acquiring the rights to air Buffy The Vampire Slayer is a step in the right direction,

    I guess the website rebranding/redesign is forthcoming, maybe at 8AM Eastern or so.

    Here's the old Chiller logo...

    [​IMG]

    Here's the new Chiller logo...

    [​IMG]
     
  9. dilorc

    dilorc Nice Guy

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    The new logo looks scarier than the old one.
     
  10. LoadStar

    LoadStar LOAD"*",8,1

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    Yeah, the new logo is a drastic improvement. The old one is very amateurish.
     
  11. FilmCritic3000

    FilmCritic3000 Active Member

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    I totally agree. Chiller's branding definitely needed refreshing; I think the new logo and on-air look both look sleeker and cleaner while still retaining and getting across to the viewer the genre elements of the channel.
     
  12. dswallow

    dswallow Save the ModeratŠ¾r TCF Club

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    Maybe they'll move wrestling over to chiller.
     
  13. FilmCritic3000

    FilmCritic3000 Active Member

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    What, WWE Friday Night Fear Fights? ;)

    Right now Chiller doesn't have anywhere near the distribution of its sister channel Syfy (Chiller's in 40 million homes vs. Syfy's 90 million) so thankfully they won't be adding any WWE content to Chiller any time soon. But knowing NBC Universal, I wouldn't put it past them.
     
  14. marksman

    marksman ID-10-T

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    Chiller and Syfy compete for the funniest movie titles every week when I scroll through to find stuff to record.
     
  15. Tivo_60

    Tivo_60 NY State of Mind

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    I just wish Chiller was in HD on Fios.
     
  16. gossamer88

    gossamer88 UHDTV Snob

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    Da Bronx
    I miss Monsters HD.

    [​IMG]
     

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