TiVo has always been about the guide data and they focus on a revenue stream from a monthly subscription but there are so many of us that would be willing to upgrade to the latest hardware if we could transfer our lifetime service. I would think that TiVo could profit by selling existing lifetime subscribers new hardware (like the Edge) and charging a fee to swap over their lifetime service. If TiVo can profit some from the hardware, transferring the service seems like it would be all profit, I think that is an untapped revenue stream. I know TiVo has offered a $99 special in the past to transfer a lifetime service but I'm wondering if they had a standing offer that you could transfer your lifetime for say $150 and they made another $150 off the hardware, that's equal to 20 months of service at $14.99 month and many of us that are into technology upgrade our devices but with no movement on transferring a lifetime service, we don't upgrade so Tivo gets no money and its loyal customers don't get to enjoy the newest hardware. I would upgrade my equipment every couple of years, breaking it down that's $150 year that TiVo is missing out on from each customer that would be willing to do the same. Were not going to forfeit our lifetime service and we bought lifetime service because we don't want another monthly bill; however, I think many would pay for a new box and pay a transfer fee if that was an option.