Advertisements Probably, but less so than if the MSRP were higher. As the MSRP drops, there is less room for Amazon to discount. When the Roamio OTA had an MSRP of $50, Amazon never sold it for less than that. The base Roamio had an MSRP of $199 and I think Amazon discounted it to around $150, so I would expect about the same discount if the Bolt's MSRP is lowered to $199. Right now, Amazon is selling the Bolt for $232. So if Amazon's price of a Bolt without service included is $150, that's an $82 drop when the value of a year of service is $150. So really, the effective price of a Bolt would be increasing by $68. So TiVo would be raising the price by lowering it.