Bolt "Introductory" Price Ends May 2nd

Discussion in 'TiVo Bolt DVR/Streamer' started by fcfc2, Apr 8, 2016.

  1. tarheelblue32

    tarheelblue32 Well-Known Member

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    Probably, but less so than if the MSRP were higher. As the MSRP drops, there is less room for Amazon to discount. When the Roamio OTA had an MSRP of $50, Amazon never sold it for less than that. The base Roamio had an MSRP of $199 and I think Amazon discounted it to around $150, so I would expect about the same discount if the Bolt's MSRP is lowered to $199.

    Right now, Amazon is selling the Bolt for $232. So if Amazon's price of a Bolt without service included is $150, that's an $82 drop when the value of a year of service is $150. So really, the effective price of a Bolt would be increasing by $68. So TiVo would be raising the price by lowering it.
     
    Last edited: Apr 11, 2016
  2. Dan203

    Dan203 Super Moderator Staff Member TCF Club

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    Yes but by separating the service and the box it makes the value prospect of lifetime go up again. Especially if they re-institute MSD pricing or the PLSR code.
     
  3. foghorn2

    foghorn2 Well-Known Member

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    Tivo should go back to what they did when they attracted me back after a decade.

    The pricing options were good last year-new vs refurb choices, MSD, lower lifetime amount, discount for prepaying year ect ect.

    When the bolt came out, the Tivo Starship bridge went dark and into battle mode.

    It depressing even more with the takeover rumors.
     
  4. Dan203

    Dan203 Super Moderator Staff Member TCF Club

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    That would be ideal for us, but I'm not sure it's sustainable for TiVo long term. Those deals were intended to get rid of existing Roamio stock, not become long term pricing standards. Would be nice though. If you could get a Bolt with lifetime for $400-$500 I think their sales would jump up a lot. I'm just not sure if that would actually be profitable for them.
     
  5. TonyD79

    TonyD79 Well-Known Member

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    Depends if they are selling or not. Seems $400 or $500 for a bolt if they are not selling well is still good money. The incremental cost to support a bolt is not that high. So, selling something at a smaller profit is better than selling nothing.
     
  6. atmuscarella

    atmuscarella Well-Known Member

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    Ya we would all like prices to be low. With most products/companies I don't really care much about the company, I mean if Panasonic goes bell up it doesn't affect my TV at all. Not so with my TiVos, I need a robust TiVo still actively supporting my products and making enough so they can spend money developing the next one. With the Bolt I am not sure what price point becomes to low for sustainability. As an existing customer I paid $500 for my TiVo HD with lifetime about a year after release and I think the Premiere got down to $500 or less for existing customers pretty quick (less than a year), didn't track the Roamio, so I am not sure what deals existing customers could get after a year, but I think it was close to $500. So a $500 +/- deal with lifetime might not be out of line sometime this fall, but it seems a little to early to be going that low yet, but with the current Amazon price and $400 lifetime deal for existing customers they are down to less than $650 so who knows.
     
  7. SomeRandomIdiot

    SomeRandomIdiot New Member

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    Anything less than a $180 drop is a price INCREASE with service @ $15 per month.

    Perhaps you could say a $100 is break even at $99 annual rate.

    But anything else, is an increase (which TiVO has been doing on most items over the past several months).
     
  8. Dan203

    Dan203 Super Moderator Staff Member TCF Club

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    I'm mainly looking at how it benefits the purchase of lifetime. If they can lower the cost of the box and throw MSD/PLSR back into the mix for lifetime then lifetime will become compelling again.
     
  9. Jrr6415sun

    Jrr6415sun Member

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    or they could just take $100 or whatever the cost for 1 year of service is off the lifetime price for tivo bolts.

    I thought including a year of service with bolt was a great idea, it lets new customers try it out to make sure they want it before committing to a monthly fee. A monthly fee is a huge hurtle to get over for new customers and it's nice when that's not a barrier to entry for the first year. (whether they know they're paying for it or not)
     
  10. Jrr6415sun

    Jrr6415sun Member

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  11. SomeRandomIdiot

    SomeRandomIdiot New Member

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    If TiVo gets out of retail business, monthly subs are not a liability. Lifetime subs are.
     
  12. jcthorne

    jcthorne Well-Known Member

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    Reading between the lines of the various press releases and other subscription offers, I would hazard an educated guess that bolt will be reduced to $199 with no subscription included. The new Bolt OTA (same hardware with no cable card functions) will be released at $149 but likely discounted to $99 pretty quickly. Again without subscription.

    If tivo really wants the OTA version to do well with cord cutters, they are going to need to offer a pretty low cost sub or lifetime. A $700 DVR (all in) is never going to do well in that market and neither is a $10 or more monthly subscription. It needs to get well under $500 all in.
     
  13. aaronwt

    aaronwt UHD Addict

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    A year of service is $150 or an average of $12.50 a month.
     
  14. Sparky1234

    Sparky1234 Well-Known Member

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    I'm waiting on the 28 month ROI crossover point for Bolt + Lifetime = 28 month cost of Cable company DVR rental. About $430 total price before I commit. Bolt is still way too expensive at it's current price.
     
  15. shwru980r

    shwru980r Well-Known Member

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    If they start selling Tivo's without service at a lower price, then some of them will sit in a closet for years never activated and they won't be very profitable. Tivo should just credit the $150 for the first year of service to the cost of all in, if someone wants all in on a new Tivo.
     
  16. nmb333

    nmb333 New Member

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    would people recommend buying directly from TIVO or just purchasing from Amazon? It appears that tivo is pricematching but I'm not sure that they are including the first year of service.
     
  17. lujan

    lujan Active Member

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    I just called TiVo right before I bought my Bolt from Amazon and they refused to price match but it seems to be one big crap shoot with TiVo and I've been unlucky every time I've called them.
     
  18. poppagene

    poppagene User

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    The current box says one year of service included.
     
  19. tomhorsley

    tomhorsley Well-Known Member

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    For some reason, I'm reminded of my grocery store. Whenever they want to raise prices on something, the scheme seems to be to charge the exact same price they've been charging, but put up signs saying it is on sale :).

    Then when the sale is over, the price goes up.
     
  20. schatham

    schatham Well-Known Member

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    If they remove the 1 year included you can rank that up their as one of the worst marketing decisions of all time. This should have been how they priced all along. This is how to get people to buy Tivo.

    Psychology 101, people love free stuff, even if they are actually paying for it.
     

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