Advertisements The ratings for the first season were pretty weak, IIRC, and deservedly so. The first season was the most mediocre of the entire series. The show aired during the summer of 1989 so there wasn't much competition to go against it. The initial reactions from both the studio execs and the test audiences that screened it were not all that favorable either, but Warren Littlefield (2nd in command of NBC's entertainment division) pushed for it and managed to get five episodes produced for season 1. It wasn't listed in the fall schedule for the following season initially. Castle Rock couldn't even find any buyers for the show when they shopped it around. It was extremely rare for a show with that low of a rating to even get picked up. The show was repeated on June 28, 1990, and received a high enough rating to order a second season. The show appealed mostly to young male adults, which attracted advertisers. The rest, as they say, is history. It's undoubtedly the best show ever made that almost wasn't.