Advertisements I agree. Look at what a huge failure Microsoft has been in the smart phone market. I think they are just finally getting a bit of traction but they are still WAY behind the competition. At least Microsoft didn't just call it "Windows". They gave each product a specific name so that a person wouldn't think they were getting the same Windows that they had at home on their PC. I have yet to see any evidence that Tivo has done this. If they are just going to call it a TV with Tivo they are going to cause a lot of confusion.