Apple TV Plus

Discussion in 'TiVo Coffee House - TiVo Discussion' started by bradleys, Mar 25, 2019.

  1. Nov 5, 2019 #101 of 144
    Beryl

    Beryl Well-Known Member TCF Club

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    I agree with this.

    You can sort of achieve that by applying prepaid and discounted gift/promo cards on Netflix and Apple.
     
  2. Nov 5, 2019 #102 of 144
    gary.buhrmaster

    gary.buhrmaster Active Member

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    That would (apparently) be why Apple TV+ is going to be releasing certain content weekly (like CBSAA, and Disney+), to avoid the churn, and turn everyone into constant subscribers (back before the DVR and on-demand you had to subscribe all year to watch the new episodes on HBO, too). The Netflix binge approach has value, but encourages the short timers. That, too, may change.
     
  3. Nov 5, 2019 #103 of 144
    NashGuy

    NashGuy Well-Known Member

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    Netflix has had a great run over the past few years in terms of continually building their subscriber base while still increasing their prices. But I think the going will get a bit rougher for them going forward with all the new streaming competition. I imagine it will become more common for folks to keep Netflix for just part of the year, switching between it and other services like HBO Max, Hulu/Disney+/ESPN+, etc. So I can imagine Netflix feeling like they need to offer a full-year discount (like lots of other services already do) in order to reduce churn.
     
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  4. Nov 5, 2019 #104 of 144
    trip1eX

    trip1eX Well-Known Member

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    Yeah I bought a few $100 Netflix cards at Best Buy during the summer because each one had a $15 BB gift card attached to it.

    I do that with iTunes too. Maybe once a year 20% off comes along. 15% off happens a few times a year. 10% off is pretty common. Pay for storage and Apple Music and now maybe AppleTV+.
     
  5. Bigg

    Bigg Cord Cutter

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    The problem is that it's not going to be a one-stop shop. Let's assume that they fix their awful HBO and AT&T TV and all their other crappy apps and get to par with Netflix on that. That's a big assumption, but that can be done if they want to. That leaves content. If they're going to look at a silo'ed Time Warner/HBO content package, it's not going to do well, as Netflix has a broad offering with a lot of different types of content. ABC has Disney and ESPN, so they have a lot to leverage, the others just don't, and aren't going to do well with brand-specific streaming packages.

    Apple really needs a bundle for all of their disjointed service. They might take a bit of a revenue hit up front, but it would definitely make it a LOT stickier.
     
  6. tenthplanet

    tenthplanet Well-Known Member

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    They have been kicking the idea around..
    Bundle of Apple Music and Apple TV Plus hits a snag
    Apple Music-Apple TV Plus bundle hits a snag: Skeptics at record labels
     
  7. wco81

    wco81 Member

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    Thing about HBO Max is it's unknown if it will be UHD HDR, despite being $14.99.

    UHD HDR of HBO content would be a draw for many.
     
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  8. Bigg

    Bigg Cord Cutter

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    That's not enough. They need to bundle Apple Music, Apple TV Plus, iCloud, AppleCare (in some form), Apple News+, and Apple Arcade, and offer some sort of incentive or higher tier bundle for those subscribers to do the iPhone upgrade program as well. They've got WAY too many different subscription services going on.
     
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  9. aristoBrat

    aristoBrat Well-Known Member

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    OTOH, multiple smaller charges coming in on different days through the month may “seem” cheaper than a single, larger charge.
     
  10. Fofer

    Fofer Bo55man69

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    As it stands now, I'm not subscribing to three of those. And I doubt I'd be paying for TV+ if the first year wasn't free. But if the bundle introduces incentive (like the total bundle price was less expensive then subscribing to them all individually) I'd probably bite.
     
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  11. tenthplanet

    tenthplanet Well-Known Member

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    Not to mention not everyone can use every apple service. It's possible to have a Apple Tv, and have Apple Music running on Android phones. I'm doing it now, I wouldn't need every service but I'm in for Apple TV plus, Apple Music, and maybe Apple Arcade, that's a bundle I could see a number of people using.
     
  12. d_anders

    d_anders Sr Legacy Member

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    I’m sure for an extra $5-10 a month it will be provided. Netflix charges a premium for UHD HDR as well.


    But to your point, They should just offer for the premium they want for their service.


    Sent from my iPhone using Tapatalk
     
    Last edited: Nov 10, 2019
  13. gary.buhrmaster

    gary.buhrmaster Active Member

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    There are some people who prefer bundles, and some people who prefer a-la-carte pricing (for their cable channels, their package delivery and video service, and for their airplane seat with bag and food). As marketing knows, bundling of related services for small increments is a good way to up-sell the customer, until/unless the bundle price exceeds some magic value that causes a significant part of the base to reconsider everything (and decide to go without).

    btw, for the Apple iPhone upgrade program, it is sort of the reverse, since if you purchase a new iPhone every year you should (in theory) get another year of (free) TV+ service (at least as long as the offer of a year of service for a new purchase continues), and the upgrade program already includes Applecare. So I could easily see them adding Music and Arcade to the upgrade program ("it's in there!") to continue their move to being a company with ongoing licensing/leasing/subscription services rather than just outright sales (which are cyclic). And, of course, add in that Apple credit card to get that 3% back on the Apple purchases to make the upgrade program seem a little cheaper.
     
  14. Bigg

    Bigg Cord Cutter

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    Sure, but they need a larger, stickier bundle if they're going to succeed in the long run. They seem to be trying to extract as much money in the short run, unlike Amazon, which is in the long game.

    Amazon Prime is about stickiness. It's a gazillion things rolled together. Apple should learn a less from Amazon and bundle. Once you're sticky on one or two services, you've got the customer for all of the services, and they are incented to start using more of them and get attached to those.

    The free ATV+ is probably going to end at some point. What would make sense is making the iPhone upgrade program an add-on to the bundle.
     
  15. NashGuy

    NashGuy Well-Known Member

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    I'll be very surprised if they don't include 4K HDR in the main $14.99 plan for HBO Max. Yes, I know that Netflix reserves that format for its most expensive $15.99 4-stream plan but Netflix is an outlier in the way they structure and price their service. Prime Video, Hulu, Disney+, and Apple TV+ all offer 4K HDR (or, in Hulu's case, regular 4K) for no additional charge. I expect HBO Max to do the same. As the streaming wars heat up, they know they're going to need to go the extra mile to attract subscribers. (And for the record, I'm predicting that HBO Max -- like AT&T TV and AT&T TV Now -- will allow 3 simultaneous streams, but that limit will apply across the combo of both HBO Max *and* AT&T TV/Now if you get the former packaged in with the latter. And I predict that all channel packages on AT&T TV/Now will include HBO Max.)

    Rolling out a major new streaming service in 2020 without 4K will look weak. I think they either have to have it at launch or announce that it's on the way. And it wouldn't surprise me if HBO Max is the exclusive source for HBO original series in 4K or 4K HDR. Withholding it from regular HBO would definitely discourage MVPDs from resisting HBO Max distribution and, for those who resist anyway, they'd likely see a good chunk of their HBO subs cancel and sign up for HBO Max (direct from AT&T, who then doesn't have to share the revenue with an MVPD distribution partner).
     
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  16. NashGuy

    NashGuy Well-Known Member

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    I disagree. I think HBO Max will be as much of a "one-stop shop" as Netflix. They've done their homework in terms of knowing the demographics that are attracted to all of the existing content on HBO (it skews a bit male, and older), so they're making the new line of Max Originals to tilt female and younger (kids to Millennials) in their appeal. And some of those new shows will be reality competition type stuff (Ellen Degeneres is doing three shows for them), filling in holes that HBO doesn't cater to. Then add in stuff from TBS, TNT, TruTV, CNN docs and docuseries, plus new CW series. Then lots of DC superhero movies and shows from over the years, including at least some new original content from DC Universe like Doom Patrol. Then consider how stocked they're going to be on animation: South Park, Rick & Morty, recent stuff from Adult Swim and Cartoon Network, classic and new Looney Tunes, classic Hanna-Barbera (Scooby Doo, Flintstones, etc.), anime from Crunchyroll and Studio Ghibli. Then add in movies that span from TCM classics up through HBO's current line-up of films from Warner, Fox, and Universal. Plus past TV series like Big Bang Theory, Friends, The Bachelor, Fresh Prince of Bel-Air, Pretty Little Liars, The West Wing, as well as BBC shows like Doctor Who, The Office, Top Gear, etc.

    So I don't really see HBO Max having any less varied a collection of content than Netflix does. Both are aiming to have something for everyone, and to essentially serve as a potential replacement for the entire cable dial (save for live sports, news, and local content) from basic to premium. But HBO Max will have an advantage over Netflix because they have such a huge library of recognizable titles and characters from Warner Bros. going back decades. Yes, Netflix has created a phenomenon with Stranger Things. And they'll still have some valuable classic shows available even after losing Friends, The Office and Parks & Rec; Seinfeld will be moving there, for one, and they'll retain past seasons of Schitt's Creek, Shameless, The Blacklist, and current CW shows like Riverdale. But increasingly, Netflix is becoming a service that you get just for their originals, which are a pretty mixed bag and don't, IMO, really stand up overall to HBO's originals.
     
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  17. trip1eX

    trip1eX Well-Known Member

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    Netflix does a lot of foreign stuff. They have this business where they are developing and buying shows in other countries and airing them to all their subscribers in all other countries. And finding shows in this or that country air really well in many other countries. Their CEO has brought up that part of their business quite a few times. It sounds like its a big deal for them.
     
  18. trip1eX

    trip1eX Well-Known Member

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    Apple is pretty sticky as it is. Not really something they have to worry about.

    And not even Amazon includes Amazon Music in a Prime membership. There is some free music with Prime but it's not the full fledged Amazon Music. You do get a discount though with Prime.

    I don't know if a huge bundle would make sense for Apple. I'm sure they are thinking about it as they get paid to do stuff like that. But ...as a customer I don't know if I would go for it or not. It's a not a huge interest of mine. IT's pretty simple to sign up for apple services and get billed under one billing system. You can even add a lot of 3rd party services to iTunes billing as well like HBO or Showtime I think.

    Also not sure the free with 1 yr of hardware goes away or not. I guess as they get more programming it could. But for now that is taking a page out of Amazon's playbook. Buy your yearly Apple device aka pay your yearly Prime Membership and you get video streaming for free for that year.
     
  19. Bigg

    Bigg Cord Cutter

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    We'll see, but I don't forsee HBO Max being a one-stop shop for anything. I think Netflix has a massive lead in this area.

    Maybe for back catalog, but in terms of what's out right now, the shows that people are talking about are almost all on Netflix. I just don't foresee that changing anytime soon.

    Their devices/ecosystem is, but their services themselves are not. They need the service revenue, and they need to make the services themselves sticky.

    That's true, but Prime Music does have a lot of music included with Prime, albeit that not being the top tier, which is Amazon Music.
     
  20. NashGuy

    NashGuy Well-Known Member

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    What shows on Netflix are people really talking about, other than Stranger Things and The Crown? (House of Cards and OITNB were big first-gen Netflix hits but they're over now.) They've had a couple of middling original movies break through into the public consciousness -- Bird Box and Murder Mystery -- and I expect The Irishman will do so as a prestige film for them soon.

    IMO, Netflix is in serious need for one or two new big original series that can gain the kind of acclaim and viewership that those above did. I find their preoccupation with original movies lately a bit odd, because movies don't keep viewers hooked on a service for years to come.
     

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