A game-changing ad placement by Tivo

Discussion in 'TiVo Coffee House - TiVo Discussion' started by 056557, Dec 17, 2007.

  1. fred22

    fred22 New Member

    Nov 11, 2007


    I am not into commercials and hope Tivo does not take it too far. But if advertisers were smart, at least according to my viewing and skipping habits, they would place their commercials right after the show pauses and right before it comes back. I am probably slow on the draw so wind up seeing the first few seconds of the 1st commercial and since I over-scan and have to back up at the end of the commercial break, I tend to see the last commercial or a part of it.
  2. sender_name

    sender_name I remember XM 202!

    Feb 11, 2005
    Northboro Ma
    we are all set as long as no one clicks the thumbs up...TIvo can track these clicks I am sure and then sell the data/add space
  3. kdmorse

    kdmorse Well-Known Member TCF Club

    Jan 29, 2001
    Germantown, MD
    Ah! I saw my very first correctly triggered(*) billboard ad this evening. I did the exact same thing the OP did, I rewound, zipped past it at various speeds, checked to see if it would show up in reverse, at normal speed, or when 30s skipping. I can't recall what it was for, some movie, started with an A I think... (So clearly the ad didn't do it's job).

    However at no point did it ding, or make any noise. Others have stated there's a 'non-obtrusive noise' to get your attention. Some have said it's an annoying as hell audible interruption. But I got no noise... hmm.. (Ad by ad perhaps?).

    And all in all - nothing about the experience annoyed me. And given that folks were screaming slippery-slope when the technology debuted years ago, and they only just now got around to putting the very first one on my screen, I'd say if were on a slow decline into advertisement hell - we're at least sliding there at a glacial pace.

    (*) - I have seen them fire a few times incorrectly over the years. There's a "ding-ding-ding", and a semitransparent square gray overlay in the center 1/3rd of the screen, with white text in it that says something like "Place Text Here".

  4. dmdeane

    dmdeane sedentary adventurer

    Apr 17, 2000
    Everybody knows that these fast forward overlay ads have been on TiVo for a long time, right? I remember first seeing them a long time ago, I just don't remember how long ago (1 year? 2 years?); I'm sure this forum is full of past discussions. I suppose more people are noticing them now because TiVo has more advertising deals now than they did a year or two ago.
  5. greg_burns

    greg_burns Now in HD

    May 21, 2004


    S2 or S3? If S3, using Dolby Digital or PCM audio? Would surprise me if you did hear a ding using DD, since we don't get any other sounds effects when fast-forwarding.
  6. blacknoi

    blacknoi Active Member

    Jan 23, 2006
    Since I exclusively use the 30 second hack / skip method to skip commercials, I never see these ads.

    I hope they don't take that hack away since its an effective method to bypass this latest advertising tactic.
  7. Bierboy

    Bierboy Seasoned gas passer

    Jun 12, 2004
    Fishers, IN
    :D Viva la 30SS
  8. steve614

    steve614 what ru lookin at?

    May 1, 2006
    Dallas, TX
    I remember reading about these ads a long time ago here on this forum and all the controversy it caused.
    Funny stuff. :p
    And I have yet to see one.
  9. mattack

    mattack Well-Known Member

    Apr 9, 2001
    Well, the 30 Rock/American Express "showmercials" are doing just that IIRC.

    Plus, more and more shows are putting tiny bits of content in the MIDDLE of the commercial blocks. (Letterman has been doing it literally for at least a decade -- the long commercial break near when the musician comes on usually has a ~30 second comedy bit or funny visual... Lately shows like Biggest Loser have sometimes answered their trivia question in the middle of the break. Even Mythbusters did a mini-myth in the middle of the commercial break..)
  10. cwoody222

    cwoody222 Well-Known Member

    Nov 13, 1999
    Buffalo, NY
    You mean the ad that ReplayTV actually sold ONCE? To Coke during Christmas (it was the classic Santa Coke ad).

    Other than that, the ad was used only for ReplayTV internal promos. (probably not by design, but due to bad sales reps!) It could be removed from the paused screen by pressing a single button.
  11. CrashHD

    CrashHD I am the me.

    Nov 10, 2006
    MO, USA
    1/4 second? You need some practice. I can hit it 3 times in a 1/4 second. I think of the 30 sec skip as my six shooter. I squeeze off 6 shots before I even start looking for the end of the commercials. 123456 3:00 gone.
  12. kdmorse

    kdmorse Well-Known Member TCF Club

    Jan 29, 2001
    Germantown, MD
    Errr... You get a cookie. This is on my TivoHD, using HDMI, to a new TV. I don't get my FF/RW noises either. If I see another one, I'll switch to regular audio and give it a try...

  13. greg_burns

    greg_burns Now in HD

    May 21, 2004
    HDMI to a TV is usually PCM (which would have the sounds.). At least HDMI to my TV is. :confused:

  14. Atomike

    Atomike New Member

    Jun 12, 2005
    Look, if you guys are going to act silly just to act silly, then there's not much I can do for you. I guess I'm just used to dealing with people who understand and commonly use language.

    If you NEED me to break it down for you, here's the deal. An ad in my face is affecting my viewing by being an ad in my face. It bothers me to be force fed a still image while I'm fast-forwarding. Please look up the word "affect" in the dictionary. It's REALLY that simple. I'm guessing you guys are VERY, VERY young, so I can't give you too much grief. I just realized, that perhaps English may not be your primary language? If so, then I fully understand, and I've maybe been too harsh.
  15. pdhenry

    pdhenry Ruthless

    Feb 27, 2005
    No sold.

    Anything that helps TiVo Inc's bottom line and doesn't require me to press more buttons or spend more time deleting a show, etc. is pretty much fair game. Sure there's a tradeoff if they put stuff on the screen that wasn't there before but being an owner of two TiVos (one with Lifetime) I have a bit of a vested interest in the company's long term viability.

    English is my first language and I'm 49.
  16. Y-ASK

    Y-ASK Why Ask?

    Aug 17, 2001
    I'm with Atomike on this one and have been for years. Tivo doesn't really need the ad revenue, they don't show a profit because they "choose" to manage their company in a way has more money going out than what is coming in. There was one quarter where they actually showed a profit and then they went on some spending spree again and that was that. Ads appear to have always been part of the Tivo Inc. master plan. Now that they have a large enough captured audience it's time to expand and implement that plan.

  17. HDTiVo

    HDTiVo Not so Senior Member

    Nov 27, 2002
    Someday it might help the bottom line, but for now it looks like just another money losing business for TiVo.
  18. mrmike

    mrmike Custom User Title

    May 2, 2001
    Oh, look. Another negative comment on TiVo's business prospects by HDTiVo. It must be Wednesday.
  19. MickeS

    MickeS Well-Known Member

    Dec 26, 2002
    Fair enough. It is also the only way it affects someone, so I think in order for TiVo to have any ads, this is the best way for them to do it. But if you have no tolerance for any ads whatsoever, then I understand your position.
  20. gonzotek

    gonzotek tivo_xml developer

    Sep 24, 2004
    Assuming the technology works as designed (ie. the overlay image only ever appears precisely over an aired commercial for the same thing), _what_ is it that bothers you? Is it essentially more important to you that you see the few frames of the aired commercial that the image covers? I'm not trying to bait you or any such thing, I really would like to understand what the difference is, in your view.

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